Author: Big Data Made Simple

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. Definition: Conjoint is a survey-based research method that helps managers understand what product features and price points drive customers’ decisions to buy a product. It was developed in the 1970s and still remains one of the most widely used and robust techniques in market research. The basis of conjoint is breaking down products into their characteristics (such as price, shape, colour, features) and then trying to estimate how important each of these characteristics is using a carefully designed survey that aims to simulate respondents’ choices. Common applications ... Read More

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. Representation of data via maps is a rapidly developing area of visualization that has many practical applications. Today, we have a wide range of innovative tools for a visual representation of geographical data for maps and other purposes. This article offers you a list of tools for mapping that make it easy to visualize data and share them with others. 1. Google Maps and Google Earth The first item on our list is a mapping technology we use every day. Google Maps serve us well in helping ... Read More

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. Big data has been growing exponentially faster than the entire software business put together. This makes the topic of big data management and analytics one of the biggest issues the technological era has faced thus far. As Bernard Marr, a contributor for Forbes, wrote: “Big data is not a fad. We are just at the beginning of a revolution that will touch every business and every life on this planet.” But the vast majority of people are simply casting the issue aside, he continues. In actuality, big ... Read More

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. From its role in global epidemics to new wearable technology and public health analysis, big data is having a tremendous impact on the medical field. There are many potential benefits, but also possible drawbacks: while patients will be armed with more knowledge and awareness of their current physical condition, they should be aware that their health information is subject to exposure via hospital system hacking targeting electronic health records (EHRs). With greater access to information comes increased need for tighter security protocols in order to protect sensitive ... Read More

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. Big Data along with IoT and Machine Learning, is all already helping enterprises undergo huge transformation and disrupting industry verticals and horizontals. By now, it is safe to say that Big Data has arrived, although it is still early days. As invincible as it seems, there’s still a chink in the Big Data armor of several enterprises. According to a report from Pricewaterhouse Coopers (PwC) and Iron Mountain, enterprises need to go the extra mile before using data to their advantage. The study included surveying 1,800 senior ... Read More

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. Big data is growing increasingly important. It can shape many core actions businesses take. As a result, it’s important that you understand how best to communicate the importance of this data. This is especially critical, as many decision-making managers simply don’t share your technical expertise or the typical jargon used. There are several things you need to consider when preparing to give a presentation on big data. The first factor is who will be watching. Know Your Audience Some people may take nothing more than an educational ... Read More

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. Consider this scenario. You are planning to holiday at the Dead Sea. You search the internet for information on flights and hotels around the area, sift through travel blogs and watch countless YouTube videos, posted by the more enterprising holidaymakers. You then get on Facebook. As you scroll down your timeline, you see adverts from tour operators and travel portals listing offers and discounts on flights and hotels around the Dead Sea. A virtualhelping hand reaches out of nowhere to help you economise your travel budget. Consider another ... Read More

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. You’ve probably heard that Big Data is “the new oil”, or “the new natural resource”, and it is not at all surprising. Big Data has the potential to add value to your business operations and provide you with powerful new insights to make better decisions. These days, the use of Big Data is vital to provide better customer experience and outperform your competitors. Among other things, it allows instant adaptability to ever-changing environment and narrower segmentation to provide more targeted products and services. What’s more, it can ... Read More

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. Fintech is the new gold rush for investors, growing from 10% in 2016, to a staggering $23.2 billion, with China and USA leading the market. This boost is powered by the growing capabilities of machine learning and artificial intelligence. It is an idea whose time has come, as the computational and storing capabilities available today can record and process the impressive quantities of big data necessary to fuel the algorithms. AI has already proven its capabilities in retail, healthcare, and trading, and therefore, looks like a safe ... Read More

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. If you’re spending money on digital marketing, analyzing your data should be a top priority. You need to know where that money’s being spent, and whether it’s having the effect you’re looking for. Thankfully, there are plenty of apps out there that can help you get the most out of your marketing. Here are 12 analytics tools that you should be using. 1.  Cyfe Cyfe is an all in one product that helps you see all of your data in one place. It works by using pre-built ... Read More