Author: Big Data Made Simple

Feed: Big Data Made Simple. Author: Sean Byrnes. Retailers have been thrown for a loop with the pandemic. Panic buying, product shortages, and ever-changing buying behaviors have left many retailers guessing at what’s to come. And for retail marketing teams, knowing what products and programs to focus on has become a real challenge.But for one retailer, hand sanitizer was a light bulb of inspiration.In March 2020, as health and hygiene became priorities to combat the spread of Coronavirus, the retailer (like everyone else) saw internal search traffic on their web site for hand sanitizer go through the roof.While this wasn’t an unexpected ... Read More

Feed: Big Data Made Simple. Author: Daniel Munson. As the internet becomes an increasingly integral part of day to day life and commerce, it’s easy to forget the ever present threat of hackers and cyberattacks. However, hackers have refused to forget how easy it is for the average person to make a costly mistake when it comes to cybersecurity online. Businesses aren’t afforded the luxury of letting their guard down, however, because they are often targeted by hackers. Here are the ways in which modern businesses are tackling the ever-increasing need for cybersecurity.MicrosegmentationThe current arc of technological innovation seems to ... Read More

Feed: Big Data Made Simple. Author: Bernard Brode. Throughout the course of this recent pandemic year, we have come to appreciate more and more the tech innovations that make our lives easier. From gadgets that keep you safe in the face of holiday-at-home mishaps to smart tech tools that prepare your home for winter, tech has become so deeply embedded in our personal and professional lives that it’s never coming out.It is this same tech that allows more people to work remotely and has contributed to the neverending rise in cybersecurity threats. Reported instances of specific forms of digital attack ... Read More

Feed: Big Data Made Simple. Author: Abby Drexler. As we experience the second wave of the COVID-19 infections, it’s going to take some time before we go back to the office. Therefore, we have to accept working from home as the new norm. By now, you’ve experienced challenges that make you wish you could go back to the office. For example, being at the same place from morning to evening, seven days a week can become monotonous and boring.Privacy and online security is another challenge for online workers. Fraudsters are using all tools at their disposal to try to steal ... Read More

Feed: Big Data Made Simple. Author: Albert Cooper. Every business thrives on information. Without the best information available, your business won’t be able to make the best decisions. You need information on all sorts of things, from the smallest part of your company up to the big decisions going on in the world around you. To help your business thrive, here are the types of information you should be looking to accumulate as often as you can.Audience and Customer BaseOne of the first things you’ll want to learn more about is your customer base. Who exactly does your product or ... Read More

Feed: Big Data Made Simple. Author: Dan Matthews. Technology and data unite every aspect of our lives, and the digital information that we produce is being put to new uses every day. Predictive analytics are used by major card companies to detect fraud, while marketers use data to make campaigns more effective and determine who their target audiences are. With everyone leaving such distinct digital trails, analysis of these digital paper trails is being put to use to improve the lives of children.Big data is starting to be put to use in support of social workers’ goals of providing help ... Read More

Feed: Big Data Made Simple. Author: Riya Sander. Digital data is expanding speedily than ever before. Big data is extremely helpful to the organizations as it provides an insight to the businesses about themselves; help them understand their consumers and their market. With all these benefits comes the responsibility too. Big data security is a need to the organizations as losing the data to your competitors can be a really big liability. The potential of this data is massive as it can provide an edge to your competitors in the market.The magnification of data involves enormous amount of knowledge and ... Read More

Feed: Big Data Made Simple. Author: Ryan Warden. Children are asked from an early age, “what do you want to be when you grow up?” Typical responses aside, are many of those career paths truly fulfilled? It usually takes some time and exploring to really figure out a possible life choice when it comes to work and, even then, it may lose its luster and you move on. So, if you are in this position in your life, a new career path in coding might be just the thing. Of course, it does take some effort to get there, but ... Read More

Feed: Big Data Made Simple. Author: Brett Clawson. Technology and business go hand in hand, and the two play off of each other spectacularly. While this has been the case since time immemorial, modern technology has reached a level of advancement that seems like pure sci fi. AI in particular has advanced to the point of seeing widespread use in the home and at the office, albeit to varying levels of success. Here are the business technology trends to look forward to in 2021.Artificial IntelligenceArtificial intelligence has long been the dream for computer engineers, and many iterations of AI have ... Read More

Feed: Big Data Made Simple. Author: Veronika Rovnik. In this article, I’m going to clue up about what business intelligence is, why it matters, and what benefits it brings to a business or organization. We’ll also talk about the challenges that commonly arise with companies using SaaS BI services or deciding to implement a custom solution.Another topic we’ll cover is why companies refrain from implementing BI strategies and analyze how to choose intelligent tools, depending on your business’s goals and features.This blog post is a call for discussion – feel free to share your thoughts, questions, and, most importantly, stories ... Read More