Author: Jennifer Jackson

Feed: Actian. Author: Jennifer Jackson. For some time now, we at Actian have been focusing squarely on making the Avalanche Cloud Data Platform the most trusted, flexible, and easy to use data platform on the market.These, of course, are traits that anybody in any industry would want to trumpet. But they’re especially important in the world of data, where the market is shifting rapidly and customers are making technology decisions that will determine their level of business success for years to come. Here’s what we mean. In recent years, data’s role as a competitive asset has grown substantially. As data ... Read More

Feed: Actian. Author: Jennifer Jackson. A typical buyer’s journey moves through distinct phases starting with Awareness, continuing on to Consideration, Purchase, and Onboarding/Post-Purchase, and hopefully ending in Advocacy. Much of the journey is carried out digitally – up to 67%, according to some estimates. Data breadcrumbs are left behind along a digital path, as people search online, sign up for activities, open emails, buy products and post reviews. Each of these signals tells a story.But how can marketers make sense of the story? That takes skill – and a helping hand from modern technology. First, marketers do what they can ... Read More