Author: Liquid Web

Feed: Liquid Web. Author: Jennifer Bourn; Need help creating the perfect marketing message?A clear marketing message communicates exactly what your prospects need to hear in order to make a buying decision. Or at the very least, a firm decision to move forward and learn more.A clear marketing message also ensures that every time you or one of your employees speak about your company, the message is consistent, complete, and on brand.But first, you need to get clear on seven things about your business.Successful Marketing Requires ClarityTo create a powerful marketing message for your WordPress agency, you need to know seven ... Read More

Feed: Liquid Web. Author: Jerry Vasquez; Think your system is secure?There are a plethora of issues that might happen at any given time. Things like:Think about it: one breach incident costs resources, time, reputation, customer interactions, and creates additional stress.Worse, a security breach is one of the only threats with a seemingly conscious and systematic approach. DDoS attackers don’t roam the internet looking for likely targets. They select targets based on the history of an ongoing issue. Power outages aren’t prowling for unassuming business owners. They’re random acts of circumstance.Hackers, on the other hand, make it a daily, practiced task ... Read More

Feed: Liquid Web. Author: Chris Lema; Growth is on the horizon for eCommerce fashion and accessories: data shows the industry is expected to continue to increase sales steadily through 2022.But with that growth comes steeper competition which can make it more challenging for new eCommerce fashion brands to succeed.As buying fashion online becomes more popular, consumers have started to demand more personalization. Over half of consumers now expect personalized experiences while shopping online or want to at least be shown products that are highly relevant to their individual interests. Most of the time this happens with help from marketing automation ... Read More

Feed: Liquid Web. Author: Chris Lema; An email list can be a powerful sales tool, but what’s more powerful?A segmented email list, that’s what.Did you know that open rates for segmented emails are 14.31 percent higher than for non-segmented campaigns?Making sure your email is reaching the right audience, at the right time, and with the right content can jump-start your sales engine.In this post, we will cover how to use email segmentation as a tactic to deliver relevant email marketing to your subscribers based on their demographics, interests, location, and purchase history.What is Email Segmentation?Email segmentation is dividing up email ... Read More

Feed: Liquid Web. Author: Jerry Vasquez; The healthcare sector is rapidly changing.When the Health Information Technology for Economic and Clinical Health (HITECH) Act was signed into law in 2009, and the HIPAA Omnibus Rule was published in 2013, they set the stage for the rapid digitization of the American healthcare sector. This digitization has already dramatically improved the information available to doctors and other healthcare practitioners in a variety of contexts and has undoubtedly saved lives.By encouraging the establishment of electronic health records (EHRs), HITECH also resulted in the dramatic expansion of businesses that store and process these kinds of ... Read More

Feed: Liquid Web. Author: Todd Terwillegar; If you offer freelance creative services or run a client services agency, you’re going to need a portfolio.A portfolio is the foundation of a creative business. It showcases your work, demonstrates your skill and style, and shows prospective clients what you’re capable of.If you want to create a gorgeous online portfolio that will persuade clients to hire you or that dream agency to hire you, WordPress should be your platform of choice. With beautiful portfolio-style themes you can customize and a variety of image gallery and slider plugins available, WordPress gives creative professionals the ... Read More

Feed: Liquid Web. Author: Kelly Goolsby; Hosting and IT infrastructure options have evolved considerably over the last 10 to 15 years (as you’d expect with any technology). The private cloud has emerged as a popular mix of many of the previous options, offering control, security, and versatility. It’s an ideal way to optimize IT infrastructure.The private cloud offers isolated infrastructure that’s provided by dedicated hardware. It offers security and efficiency that’s light years ahead of a single dedicated server or shared server option. The ability to customize dedicated infrastructure to the needs of an individual workload is an even bigger ... Read More

Feed: Liquid Web. Author: Chris Lema; Dropshipping is an increasingly attractive model for eCommerce. That’s because it’s easier (not to mention less expensive) to start a dropshipping business than to maintain inventory for a conventional digital storefront.The pros and cons of dropshipping are well established, but the most important aspect of starting a dropshipping business — finding the right suppliers for your WooCommerce store — has been much less clear. Until now.The Importance of Choosing the Right SuppliersDropshipping is a unique model for eCommerce. Conventional online retailers pay to maintain their own inventories. Dropshipping all but eliminates those expenses, so ... Read More

Feed: Liquid Web. Author: Todd Terwillegar; Grabbing the right photos to produce more conversions on your website can be tricky.But grabbing irrelevant photos, (or worse), photos that have copyright protection, can be costly.Find out where to get high-quality, professional photography while boosting your conversions.Can I Grab Images from Google Image Search?You may have heard the horror stories — the ones where someone grabbed an image from Google Images to use on their website or blog and were then sued for copyright infringement and had to remove the image and pay a hefty fine. And that leaves you wondering.How do I ... Read More

Feed: Liquid Web. Author: Kelly Goolsby; Whether it’s your first web presence for your business, or a new version to support your growth, launching a new website is an exciting time. Those involved are anxious, especially IT staff on a deadline or freelancers who want to finish the project and get paid. The urge to rush, however, must be resisted. Get your website implementation right the first time, and you can take the greatest possible advantage of your efforts while saving yourself headaches down the line.Our Most Helpful Humans in Hosting always advise organizations to create a checklist to make ... Read More