Author: Liquid Web

Feed: Liquid Web. Author: Todd Terwillegar; Every website owner, blogger, marketer, and WordPress website owner who is selling products, services, courses, or programs and building an email list cares about one thing: how to increase website conversion rates. As a result, you’ll find a huge number of blog posts, articles, and infographics touting “the best button color” and the “best call to action color” to increase conversions.Myths about Button ColorStudies, color experts, designers, and conversion experts will tell you things like:Red is a signal for stop. Red is a terrible call to action color. Don’t use red.Green is calming and ... Read More

Feed: Liquid Web. Author: Terry Trout; Liquid Web Announces Partnership with Springbot, a data-driven marketing platform for eCommerce retailers, to support WooCommerce IntegrationLANSING, Mich., September 18th, 2018 – Liquid Web, LLC, (https://www.liquidweb.com), the market leader in managed hosting and managed application services to SMBs and web professionals, has partnered with Springbot to support the launch of their WooCommerce marketing automation and analytics platform. The partnership will provide new Springbot merchants using WooCommerce a way to deliver a secure, fast and reliable store to their customers.Springbot provides advanced eCommerce marketing technology for small to medium-sized retailers, simplifying the overwhelming task of ... Read More

Feed: Liquid Web. Author: Curtis McHale; Getting traction on many stores is a hard thing. The “build it and they will come” idea just doesn’t hold up even to basic scrutiny. Many sites look at standard marketing like online ads and content marketing. A smaller number look towards adding affiliates to their store.Today, I’m going to walk you through what it takes to have a good affiliate offering to attract high-quality people to your store. I’ll tell you some of the best methods to use to make sure that you have high-quality affiliates and to avoid fraud. Finally, we’ll look ... Read More

Feed: Liquid Web. Author: Curtis McHale; When you’re first starting to work for your own clients it’s often the default to take any work that comes your way. You’ve got bills to pay and kids to feed. You want to keep shoes on your feet and food in your fridge.The thing is that you’re doing some clients a disservice by working with them. Some clients may not be the best fit for your services. You just don’t match from a personality perspective, or you’re not the expert they need.Not only are you doing some clients a disservice, you’re building a ... Read More

Feed: Liquid Web. Author: Kevin D. Hendricks; Lifecycle emails can make eCommerce stores more successful. Not only do they boost store profits, but they allow you to build relationships with customers.It’s a simple strategy a lot of stores are doing—just buy anything online and see what kind of email you get. But not a lot of stores are doing it well.In our recent Driving Sales With Lifecycle Emails webinar, Chris Lema, the VP of Product at Liquid Web, and Beka Rice, the Head of Product at Jilt, shared their insight on lifecycle emails. Liquid Web’s Managed WooCommerce Hosting comes standard with ... Read More

Feed: Liquid Web. Author: Jake Fellows; Digitizing business processes has enabled small and medium-sized businesses, agencies, and other organizations to raise productivity by making applications available to employees wherever and whenever they need them and encouraging continuous collaboration.When a mission-critical application goes down, however, all of that improved productivity grinds to a halt, and all workloads depending on the app are stopped in their tracks.In other cases, eCommerce allows small businesses to make their products available for sale to customers at any time, and in some cases in different regions. For those businesses as well, downtime is a significant problem.This ... Read More

Feed: Liquid Web. Author: Cody Landefeld; Automation takes over monotonous tasks no one wants to do like data entry — boring work that doesn’t encourage accuracy, either. As an eCommerce store owner, you probably don’t have time for this anyway. Luckily, the eCommerce automation software you’re using almost certainly has eCommerce automation tools that can complete routine tasks quickly and accurately.So let’s talk about time-saving (and possibly sanity-saving) eCommerce automation tools starting with those that handle key items for running a smooth online operation.Automate Inventory ManagementIf you’re selling goods (as opposed to services) online, it’s all about inventory. You’ve got ... Read More

Feed: Liquid Web. Author: Todd Terwillegar; Liquid Web is home to the Most Helpful Humans in Hosting. And we wouldn’t be able to make this claim without the men and women that work behind the scenes to ensure your hosting is fast, reliable and highly available.Meet a Helpful Human from Liquid Web:Meet MatthewAKA Matson. He works on our Partner Program team, onboarding new partners, building solutions and ensuring our partner’s success.Q: Why did you join Liquid Web?A: I wanted to work in the tech industry, and hearing about Liquid Web being local (Lansing) was a blessing. I wanted to be ... Read More

Feed: Liquid Web. Author: Terry Trout; Liquid Web Announces the Launch of Their Managed WooCommerce Hosting Beginner Plan Making It Easier Than Ever to Launch a WooCommerce StoreLANSING, Mich., September 6, 2018 — Liquid Web, LLC, (www.liquidweb.com), the market leader in managed hosting and managed application services to SMBs and web professionals, has launched a Beginner Plan to augment their Managed WooCommerce Hosting product line, the industry’s first platform dedicated to WooCommerce Stores.“We wanted every person who wanted to try their hand at WooCommerce to have an inexpensive option to see how fast it can really be. That’s why we ... Read More

Feed: Liquid Web. Author: Chris Lema; The free WooCommerce plugin simply turns your WordPress website into an eCommerce one. Managed WooCommerce Hosting transforms it—into a full-featured, hassle-free, eCommerce platform that will increase the speed, consistency, and functionality of your WooCommerce store.Think of the WooCommerce plugin as your stock car in the race for online sales. Managed WooCommerce Hosting is your pit crew. It makes sure your tires have enough tread and your fuel tank is full. All you have to do is drive.Consider this checklist of questions to see if Managed WooCommerce Hosting is right for you.Is Your Host Optimized ... Read More