Author: Teradata

Feed: Teradata Blog. Gartner recently published this year’s Digital Marketing Hype Cycle, 2020 with “Customer Journey Analytics” and “Real-Time Marketing” both at the Peak of Inflated Expectations.  Inevitably, these two CX use cases will move into the Trough of Disillusionment as impatience for results and failure to deliver expected financial returns set in. This blog profiles early adopters for both Customer Journey Analytics and Real-Time Marketing who overcame initial hurdles and realized superior business outcomes.  By learning from these pioneers, you can reduce risk and accelerate value for your digital marketing initiatives.  Real-Time Marketing The relevancy and fit of offers ... Read More

Feed: Teradata Blog. I probably visit my local petrol station (service station, or even gas station for my American friends) on average between ten and twelve times a week. I do this despite living just three kilometers from the center of Dublin. My neighbourhood has great restaurants, shops and supermarkets. We recently went back to being a single-car-family because of how low our car usage. We even went green(er) – choosing a plug-in hybrid. So why do I, and people like me, frequent the petrol station so often?Data from UK Forecourt Market Report 2020 show that fewer than one in ... Read More

Feed: Teradata Blog. The dire statistics on the COVID-19 epidemic had me go on a tailspin of worry, anxiety, and frenzied reaction. I was buying masks, disinfecting the hell out of everything that I would touch and generally being the stay at home wallflower that did not quite come naturally to me. All this in direct response to headlines and statistics that essentially promised a life filled in purgatory if I did not take the right precautions now.  To be clear, the COVID-19 pandemic is indeed dangerous. It ought to be taken seriously; and it is likely to cause immense personal, ... Read More

Feed: Teradata Blog. If you’re responsible for data strategy in a large organization, there’s a good chance you’ve got a mess on your hands. In recent years, most organizations have let their discipline for deploying enterprise data slip a bit. Some have let it slip a lot. In their rush to deploy valuable applications, project teams developed solutions in relative isolation, collecting the data they need for their own purposes, missing the opportunity to reuse data across applications and analytic use cases. On top of this, well-intentioned “self-service” initiatives have often spun out of control. What were supposed to be ... Read More

Feed: Teradata Blog. It seems today that every industry is trying its best to comprehend and get an in-depth understanding of their customers’ needs. Indeed, banks and financial institutions are no excepetion and are leveraging data to derive insights about their business, and their customers. But today, insights are simply not enough – they need to be timely and actionable as well.  Yes, it’s not just about analytics now, but real-time analytics. Teradata’s work implementing real-time credit scoring for a reputed bank in Turkey is one such example of enabling real-time analytics to maximize revenue and minimize cost & time ... Read More

Feed: Teradata Blog. The coronavirus has precipitated a blood bath on highstreets across Europe. In the UK almost 70,000 jobs have been lost and 9,000 stores have closed since the start of lockdown. In Germany a recent poll of 400 shops found one in three concerned about their very existence. Similar stories of closures, layoffs and declining revenues are found across the region. Lockdowns and supply chain disruptions have driven the immediate crisis, but in reality, many of the issues facing retailers today have been present for decades. The ongoing incremental, but fundamental, change to the way people shop, and ... Read More

Feed: Teradata Blog. The response to my first blog, “The Lure and the Fallacy of the New Bright Shiny Object,” from June 2020 has been overwhelming.  It struck a collective chord which made me realize there’s value in exploring how Teradata’s legacy came to be.  So, I thought it would be insightful to go back to my beginning with Teradata and examine how a small piece of that legacy began and grew.Teradata’s legacy of success is based upon three building blocks:  People – Technology - Partnership.People I interviewed three people for this post:   Judith Formichella – Currently retired.  Former ... Read More

Feed: Teradata Blog. During my first implementations of decision-making support applications in the late 1990s, the continuous task of integrating data was already a known challenge. Not only did the projects take time to execute, but they required the engagement of distinct human resources from the organization, both technical and business. Indeed, this was the way, since the data were born from many transactional systems that were built to solve operational problems in the organization. It was not created with the goal in mind to provide data in an easy form for analytics and to join itself to other sources of ... Read More

Feed: Teradata Blog. The recent pandemic raised the profile of supply chain fragility. What we are actually seeing are not new issues but a magnification of the issues supply chain professionals deal with on a daily basis.Supply chain’s salvation comes through the ability to operate with more agility, responsiveness and flexibility. Businesses need to respond quickly to supply interruptions at any point in the chain, and to rapidly changing demands. After all, speed matters. An agile and flexible supply chain provides far greater resilience than the traditional approach of buffering stock. This approach doesn’t have to be expensive. In fact, ... Read More

Feed: Teradata Blog. In the drive to push down costs and modernize their big data environments, many companies are looking to leverage object store technologies, especially in the cloud. With the latest release of Teradata Vantage 2.0 with Native Object Store (NOS), we enable companies to not only drive down costs by leveraging object store technologies, but also improve manageability and drive business insights with the power of Vantage.  Teradata Vantage Native Object Store Teradata Vantage’s NOS technology allows users to leverage the analytical power of Teradata Vantage against data in object stores such as Amazon’s S3 or Azure Blob ... Read More