But how can you actually become a business driven by data? The idea of being able to make powerful decisions based on hard evidence is something many businesses crave, but implementing this kind of system can be challenging, to say the least. Here are a few steps you can take in order to build your data strategy.
Collect the data
The first, and arguably the most important step to becoming a data-driven company, is to start collecting the data. You can’t make those all-important decisions without it.
Start off by acquiring a simple cloud-based software platform, and store as much data as you possibly can. Don’t discriminate on the data you store at this stage – you don’t know what might come in handy further down the line. There might be certain metrics that are totally useless, but you won’t find out until the point of analysis. A simple rule of thumb is this: if you’re not sure …