Tag: AD

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. Definition: Conjoint is a survey-based research method that helps managers understand what product features and price points drive customers’ decisions to buy a product. It was developed in the 1970s and still remains one of the most widely used and robust techniques in market research. The basis of conjoint is breaking down products into their characteristics (such as price, shape, colour, features) and then trying to estimate how important each of these characteristics is using a carefully designed survey that aims to simulate respondents’ choices. Common applications ... Read More

Feed: IBM Big Data & Analytics Hub - All Content; Author: pat-osullivan; Perhaps one the single most significant changes to the analytics landscape in recent years had been the emergence of the data scientist. This role is continuing to evolve, with many organizations still in the process of establishing how best to incorporate this relatively new discipline into their ongoing operations. The attitude towards such newly-formed data scientist teams will depend a lot on the inherent culture of the organization and on the skill set and ability of the personnel in these data scientist teams. Factors influencing the role of ... Read More

Feed: Planet big data. Author: Susan Bidel. Forrester’s What It Means PodcastConversations with thought leaders to define and demystify the changing market. Listen or subscribe now The acquisition of Rocket Fuel by Sizmek is not so much an example of ad tech consolidation as it is one of the power of the Facebook/Google duopoly to quash competitors, this time on the buy side. Now, it’s not as though Rocket Fuel didn’t make mistakes. To start with, they are part of an increasingly commodified environment where marketers, if they work outside the duopoly, recognize little differentiation among the competitors. At the ... Read More

Feed: Big Data Made Simple - One source. Many perspectives.. Author: Baiju NT. This article aims to list all top BI (Business Intelligence) products available on the market. It should help interested users to compare and select the best solution for their needs. According to the list of best business intelligence tools prepared by experts from FinancesOnline the leading solutions in this category comprise of systems designed to capture, categorize, and analyze corporate data and extract best practices for improved decision making. The more advanced the system is, the more data sources it will combine, including internal metrics coming from ... Read More

Feed: AWS Big Data Blog. Many customers have taken advantage of the numerous benefits of running Apache HBase on Amazon S3 for data storage, including lower costs, data durability, and easier scalability. Customers such as FINRA have lowered their costs by 60% by moving to an HBase on S3 architecture along with the numerous operational benefits that come with decoupling storage from compute and using S3 as the storage layer. HBase on S3 allows you to turn on a cluster and immediately start querying against data within S3 rather than having to go through a lengthy snapshot restore process.With the ... Read More

Feed: Hadoop – Cloudera Engineering Blog. Author: Jon Zuanich. Strata Conference + Hadoop World 2013 is looming on the horizon and pacing to be the largest gathering of Big Data professionals on the globe. As co-hosts with O’Reilly, we have seen the conference thrive, grow, and are excited about the upcoming Oct. 28 – 30 event! Below you will find a listing of all the ways you can engage with Cloudera throughout the conference (all speakers are Cloudera employees unless otherwise indicated): Keynote Cloudera co-founder and Chief Strategy Officer Mike Olson will explain how Apache Hadoop and Cloudera are transforming the ... Read More

Feed: Latest imported feed items on Analytics Matters. In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea recently said, “Amazon did not kill the retail industry. They did it to themselves with bad customer service.” The impact of Amazon I think it is possible to over-exaggerate the impact made by e-commerce platforms – and ... Read More

Feed: Google Cloud Big Data and Machine Learning Blog. Author: Google Cloud Big Data and Machine Learning Blog Team. Innovation in data processing and machine learning technology Tuesday, July 18, 2017 By Nate Kupp, Manager, Technical Infrastructure at Thumbtack In early 2015, we began building data infrastructure at Thumbtack. At the time, the company’s data was spread across a PostgreSQL replica and a MongoDB cluster, neither of which were scaling adequately to handle the load of analytics and BI queries. Our largest table in PostgreSQL had more than a billion records and many queries took nearly an hour to complete ... Read More

Feed: Hortonworks Blog – Hortonworks. Author: Tom Hastain. There are better ways to reach your audience…Famed businessman John Wanamaker once remarked, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The digital advertising industry is rapidly evolving. Hortonworks customers are leveraging their structured and unstructured data to generate real insights into their customers and their customer’s behavior. From trends, to patterns, to actionable insights, Big Data gives competitive advantage to the advertisers who know how best to yield it. If you’re not sure which half of your advertising dollars are wasted, you’re ... Read More

Feed: What's New. AWS Microsoft AD is a highly available managed AD service in the AWS Cloud that is built on actual Windows Server 2012 R2. It enables you to use your existing on-premises AD infrastructure without having to configure and maintain domain controllers or synchronize identities. With this release, AWS Microsoft AD has implemented the controls necessary to enable you to meet HIPAA requirements and is included as an in-scope service in the PCI DSS Attestation of Compliance and Responsibility Summary.   ... Read More