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Posts tagged Retail
Tag: Retail
From Strategy to Action: How to ‘Break the Code’ of Analytics at Scale in Retail and CPG
Feed: Teradata Blog. A recent McKinsey&Co article outlines the challenges retail and CPG companies face when trying to ‘break the code’ of digital analytics. They, in common with our own consultants, perceive the need for the retail and CPG leaders of the future to successfully leverage analytics at speed and scale to drive performance. By their estimates, leaders have already delivered more than triple the total return to shareholders than the laggards in this area! REALISING VALUE FROM ANALYTICS IN RETAIL We all recognise the drivers: unprecedented changes to consumer behaviour, radically intensified competition, highly pressured margins and rapidly evolving ... Read More
Introducing recommenders optimized to deliver personalized experiences for Media & Entertainment and Retail with Amazon Personalize
Feed: Recent Announcements. Recommenders in Amazon Personalize enable you to personalize your website, app, ads, emails, and more, using the same machine learning technology as used by Amazon.com, without requiring any prior machine learning experience. To get started with Amazon Personalize, visit our documentation ... Read More
How to Win in the Real-Time Holiday Retail Era
Feed: Redis. Author: Steve Naventi. Holiday shopping season is upon us. Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Last year, COVID-19 lockdowns that restricted shopping at brick-and-mortar stores sent shoppers online. Americans spent more money online during the 2020 holiday season than previously, with revenues growing 32% year-over-year and exceeding $188.2 billion for the first time, according to Adobe Analytics. This year promises to be unlike any other we’ve seen before. The last 18 months of digital acceleration have created a ... Read More
Retail Summit 2021 traz debate acerca do uso do analytics e de dados em grandes empresas
Feed: SAS Blogs. Author: Victoria Silva. Em bate-papo entre Antonio Grasso, CEO do Digital Business Innovation SRL, e Andrew Fowkes, head of retail centre of excellence do SAS, na palestra “How top retail brands use Data & Analytics”, os especialistas discutiram sobre como as principais marcas de varejo usam a análise de dados para engajar os clientes e gerar receita, além de explicar como elas estão usando o analytics para acelerar suas próprias mudanças. Fowkes começou falando sobre a mudança de comportamento dos consumidores e como isso afetou o mercado varejista durante a pandemia, colocando a transformação digital no centro ... Read More
Especialistas de mercado discutem sobre o futuro tecnológico do setor de varejo no Retail Summit 2021
Feed: SAS Blogs. Author: Victoria Silva. Em painel de encerramento no evento, os executivos Paulo Sérgio Silva, fundador e diretor-executivo da Rock On Advisors; Marcos Hamsi, vice-presidente de TI da Martin-Brower, e Marcos Peron, head de TI da AMPM/Ipiranga, discutiram sobre o futuro do setor varejista frente às novas tecnologias e a transformação digital, com moderação de Cristian Figueroa, head de varejo e bens de consumo para a América Latina do SAS. Além de falar sobre as predições para os próximos anos, os executivos debateram também sobre os desafios enfrentados no dia a dia, nas dificuldades encaradas na pandemia e ... Read More
Is Balancing Complex Retail and CPG Supply Chains a Total Fantasy?
Feed: Teradata Blog. Recent events have more than illustrated the fragility of ultra-lean supply chains. Global haulage driver shortages, Brexit implications, and the various impacts of COVID have created the perfect storm. This is further accentuated by the rapidly changing patterns of consumer behaviour, which combine a desire for instant gratification, with an increased concern over the ethical and sustainable impacts of shopping. Chief Supply Chain Officers (CSCOs) must somehow balance all these demands in an effort to manage costs, speed and quality of service. Some faced with the disruption of the past few months, may reach the conclusion that maintaining ... Read More
Executivo da Via Varejo fala em palestra no Retail Summit 2021 sobre a transformação digital no setor

Feed: SAS Blogs. Author: Alice Correa. Com metáforas interessantes, comparando dados e tecnologia com fazendas e foguetes, Kendji Wolf se orgulha dos algoritmos e das conquistas na Via Varejo. Atualmente a companhia conta com a Via Hubby, que administra toda parte tecnológica da empresa, como sistemas, arquitetura e dados. O executivo abre um parênteses para reflexão: por que é tão difícil ter retorno com iniciativas de dados dentro de uma empresa? Em geral, na maioria dos negócios, a área de tecnologia é vista como árida, com muitos problemas, e complicada de trabalhar, além de que, iniciativas de dados exigem muito ... Read More
SAS Retail Summit 2021 traz diretora do Rappi para abordar a ascensão dos “superapps” durante a pandemia do coronavírus
Feed: SAS Blogs. Author: Leticia Medeiros. Ana Szasz, diretora de Data & Insights do Rappi, iniciou sua apresentação abordando a ascensão dos superapps, como são conhecidos os aplicativos que atuam como um “centro comercial projetado dentro de uma plataforma digital”, como explicado pela executiva, durante o cenário pandêmico que o mundo se encontra há quase dois anos. Diante de uma situação que nunca havia sido vista - onde o distanciamento social era necessário para controlar a disseminação do coronavírus em toda a população mundial - os comércios que estavam presentes no ambiente virtual obtiveram certa vantagem competitiva no mercado e ... Read More
Retail Predictive Analytics: Popular Use Cases
Feed: Featured Blog Posts - Data Science Central. Author: Ryan Williamson. There was a time when brick-and-mortar stores were the only face of retail. The system worked well too and everyone seemed happy. That is until technology came along and, well, changed everything. Of course, the retail sector, as well as its customers, have benefitted immensely from such technologies. Case in point: Predictive analytics; as the industry evolves and adapts to a changing market and evolving customer demands, predictive analytics is helping retailers not only keep up but stay ahead of the curve. Predictive Analysis proves to be a detrimental ... Read More
Data is the Key to Improving Sustainability in Retail & CPG
Feed: Teradata Blog. Even in the midst of the disruption caused by the global pandemic, consumers continue to place more and more emphasis on the sustainability credentials of those they choose to shop with, and what products they buy. Recent research shows 72 percent of consumers across 20 countries believe that sustainable shopping has become even more important due to COVID. Thirty-nine per cent rate it as among their top three purchasing concerns. Retailers and CPGs must ensure that their post-pandemic recovery is a green recovery. The time for strategies and mission statement commitments has passed, consumers now want to ... Read More
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