Tag: social media

Feed: Yellowbrick Data. Author: Joshua Miner; According to Gartner, global retail sector spending will reach almost $203.6 billion dollars in 2019. Gartner states that software is the fastest-growing category of technology spending, “as retail CIOs prioritize analytics, digital marketing, mobile applications, e-commerce platforms and artificial intelligence (AI) as the technologies most crucial to their organization’s mission.” Table 1. Retail IT Spending Forecast (Billions of U.S. Dollars) The Yellowbrick solution’s high-performance design gives retailers faster, higher quality insight, even as data volumes increase. This enables retailers to win the fight for the customer through a personalized experience and targeted advertising, and ... Read More

Feed: SAS Blogs. Author: Phil Simon. Read the opposing viewpoint on this topic in my previous post. In my last post, I made the case that organizations need to start automating data management. In short, it's not 1985 anymore. It's silly to think that we can continue to manage new, complex data sources and types with manual processes and tools rooted in the nascent days of enterprise computing. Today I'm flip-flopping. I'm going to explain why embracing full automation is equally silly. Before I do, though, it's critical to recognize the perils of AI. Consider a recent piece in The ... Read More

Feed: Liquid Web. Author: Christie Chirinos; What do Apple, Starbucks, Disney, Under Armour, and Bank of America have in common? They all make hundreds of millions of dollars of sales while offering an incredible user experience due to multi-channel marketing.Today, our goal is to take you through how these companies are succeeding with multi-channel marketing.  But that’s not all: We’re also going to highlight the important takeaways from their multi-channel strategy, and give you tips that you can apply to your own eCommerce store and marketing strategy.What Is Multi-Channel Marketing?Marketing channel strategy refers to how products are transferred from retailer to ... Read More

Feed: AWS Government, Education, & Nonprofits Blog. Author: publicsector. IMAGINE: A Better World, A Global Nonprofit Conference brought together hundreds of nonprofits from around the world dedicated to tackling the growing challenges our world faces every day. From fighting climate change to finding cures to saving animals, nonprofits are seeking new ways to combine their passion and purpose with technology. Through the two days of keynotes, sessions, and networking opportunities, attendees uncovered opportunities to collaborate to make the world a better place. Read on below for the top ten highlights coming out of the conference: Best Friends Animal Society Goes All-In ... Read More

Feed: Featured Blog Posts - Data Science Central. Author: Hemant Warudkar. Of late, a buzzword in marketing and analytics circles is CDP or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster and more granular manner. A CDP is a “data unifying software”. Adding it on top of your martech stack helps manage your customer experience across every touchpoint – marketing, customer service and product. It absorbs an enterprise’s data from all sources – batch, streaming, structured or unstructured, transaction or demographic - and makes it available 24X7 ... Read More

Feed: SAS Blogs. Author: Allison (Bonner) Bogart. You know those movies where the two friends learn only years later that the perfect relationship they were looking for was right in front of them the whole time? It’s been kind of the same for me during my time here at SAS... well, minus the romance. When I joined SAS as part of the Sales Academy program, I was learning as much as I could about the company, the technology and the industry. It was a new and exciting whirlwind of information overload that was exactly the challenge I needed. What I ... Read More

Feed: Planet big data. Author: Meenakshi Tiwari. While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. This growth will be driven by increasing revenue per user and will be fastest in Asia Pacific and other markets outside of North America and Europe. We expect Asia Pacific’s share of global social advertising spend to increase from 30% in 2018 to 35% in 2023, mostly due to growth in China. Revenue per ... Read More

Feed: Liquid Web. Author: Curtis McHale; When you start a business, you’re buoyed by dreams. Of course, the business will be successful. You know you’re great at your job because you’ve been told that before. You’re a technical or design genius, and you’re just waiting to be able to work for yourself and have some more freedom. Unfortunately, for many beginning freelancers, there is a big wake up call coming.For me, there were a number of small things that almost killed my business, some of them many times over the time I’ve been working for myself.Business Killing ErrorsLet’s start by ... Read More

Feed: Microsoft Power BI Blog | Microsoft Power BI. Author: . Our August release has another hotly anticipated feature from the Microsoft Business Application Summit, grouping. Grouping in reports, similar to PowerPoint’s grouping, lets you easily organize groups of visuals to move and resize them as a set. This month’s release also has some updates to our newest features, such as an icon set picker for our newly added icons conditional formatting and measure support for key influencers. As a reminder, you’re now downloading a single .exe file that has all the languages wrapped into it. The old .msi installation ... Read More

Feed: AWS Partner Network (APN) Blog. Author: AWS Admin. Exclusively for members of the AWS Partner Network (APN), we have created the inaugural version of the Amazon Web Services (AWS) Co-Branding Guide.This guide provides best practices for effectively communicating your brand alongside AWS in approved joint marketing campaigns. Co-branding with AWS helps to: Educate customers on solutions or services that solve business problems. Create new business opportunities for you and AWS. Highlight the value of collaboration with AWS. These guidelines detail how AWS brand marks should be used in co-branded assets, such as web banners and social media posts, as ... Read More