Category: CRM

Feed: Domo Blog. Author: Brent Dykes.  / Why companies must close the data literacy divide Technology and people are frequently seen as the two keys to unlocking the power of data. As organizations have sought to hire more data specialists, they’ve also turned to self-service analytics capabilities to extend the influence of data across various departments and teams. Democratizing data throughout a company can help everyone from the CEO to frontline employees—to do their jobs faster, better and smarter. This year, the business intelligence and analytics market is forecasted by Gartner to grow to $18.3 billion propelled by this need for ... Read More

Feed: Domo Blog. Author: Julie Wilding. What if you could track your customers’ habits and know exactly what they were going to do—or buy—next? Or what if you could teach your computer to analyze speech, maps, videos, pictures, or handwriting? Even better, what if you had the ability to direct your analytics system to perform functions simply by talking to it? A few years ago, this might have sounded like science fiction, but these capabilities exist today. And when understood and used in innovative ways, they can drastically improve the way you see and use the data you have on ... Read More

Feed: Domo Blog. Author: Andrea Sparks. Dreamforce 2017 is coming up fast. We’re less than one month away from this year’s event in San Francisco. It’s one of the biggest conferences of the year, and there’s a lot to take in. It’s safe to say you can’t do it all, because really, you can’t. But here are 4 roadmaps to help you make the very best of it all. 1. Catch the keynote speakers. Really, this is the biggest thing you don’t want to miss. This year’s speakers include Former First Lady, Michelle Obama, Ashton Kutcher, Co-Founder of Thorn and ... Read More

Feed: Domo Blog. Author: Andrea Sparks. No, we’re not talking about sentient killer robots, and yes, AI is more than self-driving smart cars and chat bots. Natural language processing, deep learning, and machine learning are changing the way businesses are interacting with customers and how platforms are serving users. AI is certainly being touted as the next big thing, but many companies have already hit the ground running—and only gained speed since getting there—by building machine learning into the core functions of their business. Here are 5 companies nailing this machine learning thing, and how they’re doing it: Amazon As ... Read More

Feed: Domo Blog. Author: Julie Wilding. There are literally thousands of articles, lists, and tips about turning prospects into customers out there. Maybe that’s because converting prospects into customers isn’t exactly that easy. In fact, it’s pretty complicated, and what works in one market may not work as well in another—and even then, it’s a moving target at best. For example, many of your prospects are likely to be more receptive to social media and video content, while others may prefer more direct, personal contact. The tools have changed just as much as the rules of the game. It’s no ... Read More

Feed: Domo Blog. Author: Brent Dykes.  / Crawl With Analytics Before Running With Artificial Intelligence (Part 2) There are many different levels to analytics, starting with descriptive analytics (reports, dashboards) and diagnostic analytics (drill-downs, ad-hoc queries), which focus on understanding the past. The next three levels turn their attention to the future and are increasingly augmented by AI technology. While the potential of predictive, prescriptive or cognitive/autonomous analytics is exciting, there’s some essential groundwork that’s needed at the lower levels. If your company hasn’t mastered the basics of analytics yet, it’s fallacious to believe you skip ahead with AI and without ... Read More

Feed: Domo Blog. Author: Julie Wilding. Since the very beginning, online publishers have measured the success of their editorial departments primarily by the number of pageviews and unique visitors they receive each month. To some extent, this makes a lot of sense. The more traffic a website receives, the more ads it can serve to those users, and the more money it can make from selling those ads. But while traffic metrics are obviously important, digital publishers encounter problems when they make them the end-all, be-all of how they measure their performance. After all, pageviews alone cannot tell a publisher ... Read More

Feed: Domo Blog. Author: Andrea Sparks. Last week we brought you our Story Wars Infographic that took a deeper look at Instagram Stories’ sudden, and somewhat unexpected, rise to story format dominance over the innovator of social stories themselves, Snapchat. This week, we sat down with Domo’s Social Media Manager, Jessica Chindgren, to get her take on the shake up, what it all means, and how companies can and should take advantage of the story format on each platform. On why Instagram Stories are taking off. “Instagram stories are so much better for gaining visibility, whether you’re a brand or ... Read More

Feed: Domo Blog. Author: Brent Dykes.  / Crawl With Analytics Before Running With Artificial Intelligence In 2017, artificial intelligence (AI) is an emerging technology trend that is generating increasing buzz among business leaders of both start-ups and well-established companies. From virtual assistants to image recognition to self-driving cars, we’re only just beginning to scratch the surface of how AI-related technology will impact our daily lives and transform how businesses operate. IBM’s Chief Innovation Officer Bernie Meyerson optimistically predicts 2017 will be “the year of the solution as opposed to the year of the experiment.” The worlds of artificial intelligence and Internet ... Read More

Feed: Domo Blog. Author: Andrea Sparks. Attracting customers is one thing, attracting repeat customers is an entirely different ballgame. The best way to keep customers coming back is to personalize their experiences and anticipate their needs, which means understanding your customers at a deeper level and meeting them more than halfway. Here are 4 ways to get you there 1. Go multichannel or go home. From chat, email, newsletters, and websites to social media, phone, direct mail, and product packaging, if you’re not communicating with customers on every available channel, you WILL miss valuable customer data, which will inevitably lead ... Read More