Category: CRM

Feed: Domo Blog. Author: Mark Johnston. Over the past decade, as customers’ demands have changed, in-store sales have declined and shareholder pressure has risen, many retailers have turned to data as a way to survive an increasingly cut-throat industry. But turning to data means nothing if you don’t also understand how to use it to your advantage. To that end, Domo and customer-experience specialists One Connected Community (OCC) hosted 17 senior retail leaders in London last month for a thought-provoking, interactive workshop on all things retail, data and digital. What follows are my takeaways from each of the four main ... Read More

Feed: Domo Blog. Author: Scott Resch. Competing in today’s business climate is difficult. A staggering amount of data is being created all around us every single minute of the day, and if you don’t know how to use it to your advantage, you can easily get left behind. To stay in the game, many companies find themselves making significant investments in technology. And those that choose Domo often tell us they aren’t just winning, they are killing it. That’s awesome to hear. But to what extent is that actually true? We had to find out. So last year, we contacted ... Read More

Feed: Domo Blog. Author: Mark Johnston. Over the past decade, as customers’ demands have changed, in-store sales have declined and shareholder pressure has risen, many retailers have turned to data as a way to survive an increasingly cut-throat industry. But turning to data means nothing if you don’t also understand how to use it to your advantage. To that end, Domo and customer-experience specialists One Connected Community (OCC) hosted 17 senior retail leaders in London last month for a thought-provoking, interactive workshop on all things retail, data and digital. What follows are my takeaways from each of the four main ... Read More

Feed: Domo Blog. Author: CEO.com. It’s a simple idea, executed with thoughtful precision: making socks cool again. Jeff Kearl brought together a vision for something better, with radical design and the best material scientists in the business, to redefine an overlooked market. Eight years later, Stance has grown from a small startup in San Clemente, California, to a global phenomenon with products found in stores across the world—and on the feet of pop culture icons like Jay Z, Nas, Justin Trudeau, and Rihanna. In this interview with CEO.com, Kearl talks about Stance’s journey, the data behind the business, building teams, ... Read More

Feed: Domo Blog. Author: CIO.com. He’s the marketer of marketers. Jim Rudden is the CMO at the social media marketing powerhouse, Spredfast. With over 20 years of experience in marketing, Jim has seen the discipline go through several phases, from gut instinct to a hyper-focus on data, and watched social media enter into the playing field. Within this rapidly-evolving digital landscape, social media is finding itself at an inflection point. We sat down with Jim to get his take on what social media means to companies—especially at the enterprise level—and where he sees the biggest opportunities for businesses to grow ... Read More

Feed: Domo Blog. Author: CEO.com. We all talk a good game when it comes to digital transformation. For years, we’ve been nodding our heads when we hear that our companies have to be digital-first to be driven by real-time data. How getting rid of the ballast of technical debt and embracing the next wave will free our time, our people, and our balance sheets from the ways of old. But the truth is, stories of true digital transformation are still rare in today’s business world. Recent Gartner research suggests that nearly 91% of organizations have not yet reached a transformational ... Read More

Feed: Domo Blog. Author: Matt Mecham. A couple weeks ago I went to San Diego, and it had nothing to do with needing a break from what was a long and stormy Utah winter. Rather, I was there for Gartner Marketing Symposium/Xpo 2019, an event designed to provide marketing leaders actionable advice about the trends, tools and emerging technologies they need to deliver business results. I’m glad I went. Because in addition to getting a little Vitamin D—yes, I did get outdoors for a moment or two—I came away feeling even more bullish about Domo’s potential to become a go-to ... Read More

Feed: Domo Blog. Author: CEO.com. An interview with Omar Johnson. As former VP of Marketing at Apple, VP of Marketing at Nike, and CMO of Beats by Dre, Omar Johnson is a marketing powerhouse, named “Brand Genius” by AdWeek in 2013. During his time at Nike and Beats by Dre, Johnson built the marketing practices behind the wildly successful Beats by Dre campaigns that launched the brand into massive popularity. He has also worked with Kraft Foods, Campbell Soup, and Coca-Cola, and is known for creating deep consumer connections and unforgettable brand experiences. Johnson sat down with Domo’s former CMO, ... Read More

Feed: Domo Blog. Author: CEO.com. Bill Bruno, CEO of Ebiquity, looks at the technology topics CMOs will need to get ahead of in the next year. The media, marketing, and technology sectors have undergone quite a few changes in recent months. Ultimately, the role of the CMO is changing, and the role’s impact on both data and media investments has become paramount to sustained brand success. With consumers becoming fickle with negative customer experiences, improving those experiences with a pragmatic approach is what I see as the main goal for today’s CMOs and their respective teams. Building a positive customer ... Read More

Feed: Domo Blog. Author: CEO.com. Mark Mulhern, CEO of the agency, We Are Unlimited, on creativity in the modern age. When McDonald’s put out a request for bids on its digital business back in 2016, global powerhouse Omnicom responded with a proposal that would drive connectivity and efficiency. The result of that successful pitch was We Are Unlimited, a collection of different pieces from across the Omnicom ecosystem blended into a single, standalone agency. From TV to trayliner, they serve all of McDonald’s marketing needs. We sat down with Mark Mulhern, CEO of We Are Unlimited, to talk about the ... Read More