Category: CRM

Feed: Domo Blog. Author: Andrea Sparks. It all started with a question: What if the staggering amounts of food thrown away every day could be consumed instead of ending up in landfills? That’s the question Arlan Preblud, Founder and Executive Director of Denver-based nonprofit We Don’t Waste, which focuses on the recovery and redistribution of unused foods, particularly healthy, perishable items like produce, lean protein, and dairy products, began asking when he discovered that local restaurants and caterers were trashing large quantities of fresh, unused food every single day. The problem with food. Since its founding in 2009, We Don’t ... Read More

Feed: Domo Blog. Author: Mark Johnston. In the growing digital landscape, technological advances have proliferated the number of methods that marketers can use to reach their audience, from interest targeting to influencer marketing to interactive campaigns. These new opportunities make it an exciting, but extremely busy, time to be a marketer. But with every new channel utilised comes the corresponding uptick in workload. First, you will need to assess it to understand its potential, then develop a suitable strategy, and subsequently implement it. Last, and probably the most arduous part due to the mountains of data that these campaigns can ... Read More

Feed: Domo Blog. Author: Mark Johnston. Back in 2013, Gary Corkin, founder of Analytics-Based Performance Management LLC, famously said that companies were drowning in data, but starving for insights. Today, the problem is still very much alive and kicking, especially for marketers. If anything, it might be getting worse. There has been an explosion of measurable data, but marketing departments are struggling to gain true insights. IDG conducted a survey of 300 enterprise organisations, and when asked what some of the biggest challenges were to using data to achieve business benefit, the top cited problem was “Difficult to Extract Insights” ... Read More

Feed: Domo Blog. Author: Mark Johnston. As a marketer, you see a number of different KPIs on a daily basis. You’ve got your advertising figures, web traffic numbers, social media engagements, CTRs and open rates. But are you able to take a step back to look at all these insights and make an informed decision on what you could do next to improve your customers’ journey? Do you know how to holistically assess if your marketing efforts are being steered in the right direction? To determine the overall performance of your marketing activities it’s important to go back to the ... Read More

Feed: Domo Blog. Author: Mark Johnston. ‘Nothing is constant’ should be your marketing team’s motto – new pricing strategies, product updates, or market entrants mean your marketing cannot, and should not, stand still. This in turn means that the way you implement your reporting needs to be real-time, dynamic and able to facilitate fast optimisation, confident spend allocation and better decision making. So, are you looking at your numbers in the right way? Do you have all the information you need to make a (non-judgement) call? Here are 3 signs suggesting you might need to look into a more strategic ... Read More

Feed: Domo Blog. Author: Josh James.  / Data Never Sleeps 6.0 We live in a world with so much data, it’s easy to lose track of exactly how much it impacts our daily lives. From the minute we wake up until the minute we go to bed (and while we’re sleeping), data is being created all over the world. At Domo, our mission is to bring together people, data, and systems to create digitally connected organizations. We love what data has done for business across the world, and from our vantage point, we can see the exciting things to come that ... Read More

Feed: Domo Blog. Author: Josh James. I’ve been leading companies in Utah and therefore pitching our state while recruiting people to this community for over 20 years now. Much has transpired in that period of time. Like the rest of the country, our community is evolving. We are becoming more diverse, which necessitates greater awareness, acceptance and inclusion. Sometimes change makes people uncomfortable, but change often comes about for good reason. In a world dominated by capitalism, profits and returns, the impact of companies on their communities used to be last on the list of priorities for shareholders. However, over ... Read More

Feed: Domo Blog. Author: Julie Wilding. Only one weekend left until Domopalooza 2018. Have you started packing? If you’re like the author of this blog post, you’ll cram a few handfuls of clothing into a tote bag last-minute next week-but if you’re a more organized individual, you’ve probably already started thinking about what to pack. Domopalooza is anything but an average business conference. While you should come prepared with the standard business casual attire for 3-4 days of sessions and networking, there are a few other more unusual clothing items you’ll want to be ready with. Bring some casual clothing ... Read More

Feed: Domo Blog. Author: Julie Wilding. It’s almost time for Domopalooza. We have a countdown clock here at headquarters, and as of today, we’re eight days out from the coolest conference in the world. In eight days, masterminds of business from all over the globe will be arriving here in Salt Lake City, with crowds gathering to hear their expert advice and experience in redefining the boundaries of possibility. From keynotes, to Domo training, to parties, to lunches, to ski days, to concerts, there’s a lot going on at Domopalooza this year-so we’ve gathered some tips and tricks from years ... Read More

Feed: Domo Blog. Author: Julie Wilding. One of the most important things to make time for at Domopalooza is the opening keynote, where you can hear best practices from business, sports, and marketing leaders across industries. They bring inspiration, education, and expertise to the main stage. Here are three Domopalooza 2018 keynote speakers that we can’t wait to hear from. Jay Brown Jay Brown kickstarted his career in the entertainment business as a publishing executive at Quincy Jones Music Publishing/Qwest records. He went on to become EVP at Def Jam recordings from 2005-2008, working alongside CEO Jay Z. They cofounded ... Read More