Category: SAS

Feed: SAS Blogs. Author: Missy Hannah. As a publishing house inside of SAS, we often hear: “Does anyone want to read books anymore?” Especially technical programmers who are “too busy” to read. About a quarter of American adults (24%) say they haven’t read a book in whole or in part in the past year, whether in print, electronic or audio form. In addition, leisure reading is at an all-time low in the US. However, we know that as literacy expansion throughout the world has grown, it has also helped reduce inequalities across and within countries. Over the years many articles ... Read More

Feed: SAS Blogs. Author: Russ Tyndall. View more Problem Solvers postsDid you know that you can run Lua code within Base SAS? This functionality has been available since the SAS® 9.4M3 (TS1M3) release. With the LUA procedure, you can submit Lua statements from an external Lua script or just submit the Lua statements using SAS code. In this blog, I will discuss what PROC LUA can do as well as show some examples. I will also talk about a package that provides a Lua interface to SAS® Cloud Analytic Services (CAS). What Is Lua? Lua is a lightweight, embeddable scripting ... Read More

Feed: SAS Blogs. Author: Robert Allison. We recently had some severe storms come through North Carolina, which even spawned a tornado in Wake county (the county where I live and work). This got me wondering when and where we've had tornadoes in NC in the past ... and, of course, I had to create a map! But first, here's a picture my friend Kim took, showing some of the storm damage in Cottonville, NC (just east of Charlotte). When it comes to weather-related data, I often turn to the NOAA website. I found links to the annual tornado data for ... Read More

Feed: SAS Blogs. Author: Suneel Grover. Competition in customer experience management has never been as challenging as it is now. Customers spend more money in aggregate, but less per brand. The average size of a single purchase has decreased, partly because competitive offers are just one click away. Predicting offer relevance to potential (and existing) customers plays a key role in segmentation strategies, increasing macro- and micro-conversion rates, and the average order size. I discussed these challenges and more at SAS Global Forum 2019 in Dallas, where thousands gathered to learn about the latest innovations in SAS technology. Building on a previous ... Read More

Feed: SAS Blogs. Author: Nuth Ratanachu-ek. Customer risk rating models play a crucial role in complying with the Know Your Customer (KYC) and Customer Due Diligence (CDD) requirements, which are designed to assess customer risk and prevent fraud. Today, the most common form of the Customer Risk Rating model is a score-based risk rating model. This model looks at customer attributes, assigns a score to an attribute, and aggregates those risks into a customer risk score. The aggregation can range from a method as simple as adding or subtracting scores, applying weights before summing up the value, or other sophisticated ... Read More

Feed: SAS Blogs. Author: Anders Langgaard. A long time ago, I was working on analytics in a bank, primarily in the area of risk. One project I worked on was about working out which products were profitable to help clean up the product portfolio. The project involved people from both risk and finance. As we worked through the project, it became increasingly clear that it was very difficult for us to reach any conclusions. The two sets of data – one from risk and one from finance – provided plenty of information to draw firm conclusions about which products were ... Read More

Feed: SAS Blogs. Author: Sandra Hernandez. Profundizar en las expectativas de los clientes se ha convertido en el interés y, de paso, en el mayor desafío para los responsables de las iniciativas de marketing en todo el mundo.  Gartner, la reconocida empresa consultora y de análisis de mercados, dice que aquellos líderes de mercadeo que son capaces de incorporar tecnologías exponenciales en el planteamiento de las campañas “se desempeñan considerablemente mejor en sus labores. Tienen una alta visibilidad del mercado, mejor penetración en el mismo y mayor visión estratégica con los que sacan diferencia en el rendimiento y retorno de sus presupuestos”. Quienes nos incluimos en este rango ... Read More

Feed: SAS Blogs. Author: Pam Cole. The year was 1987.  I was getting ready to enter my freshman year at the University of North Carolina at Chapel Hill – go ahead, do the math.  My mom and I received a letter asking us to participate in some research.  Would we participate in a mother-daughter bone density study?  The answer was of course yes.  Now some of the details of the study are fuzzy (how can that have been over 3 decades ago?!), but to our recollection a measurement was taken on the distal radius bone and we responded to pages ... Read More

Feed: SAS Blogs. Author: Rick Wicklin. Have you ever run a statistical test to determine whether data are normally distributed? If so, you have probably used Kolmogorov's D statistic. Kolmogorov's D statistic (also called the Kolmogorov-Smirnov statistic) enables you to test whether the empirical distribution of data is different than a reference distribution. The reference distribution can be a probability distribution or the empirical distribution of a second sample. Most statistical software packages provide built-in methods for computing the D statistic and using it in hypothesis tests. This article discusses the geometric meaning of the Kolmogorov D statistic, how you ... Read More

Feed: SAS Blogs. Author: Kelly Mills. I met many SAS programmers at the 2019 SAS Global Forum who geocode addresses using ArcGIS. Did you know that street address locations and other things can be found using the SAS GEOCODE procedure? PROC GEOCODE gives you coordinates for address, ZIP codes, ZIP+4 codes and cities. You can even geocode IP addresses and do custom geocoding for things like sales territories. Starting with SAS 9.4M5, you get PROC GEOCODE with Base SAS or the SAS University Edition. Before SAS 9.4m5, you had to order SAS/GRAPH to get the procedure. In this blog, you ... Read More