Category: Actian

Feed: Actian. Author: Pradeep Bhanot.  “Would you like fries with that?”If you’ve ever ordered a sandwich at a fast food restaurant, then you’ve likely heard these words, but have you stopped to consider why fast food chains train their employees to ask this question? It’s because of what’s called “market basket analysis,” a technique based on the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. Market basket analysis is the key to cross-selling. It works by looking for combinations of items that occur frequently in transactions ... Read More

Feed: Actian. Author: Pradeep Bhanot. All customers are not equal – there are some your business just can’t afford to lose. Do you know who they are and what is required to retain them? With predictive analytics powered by Actian Avalanche, you can do just that.Companies have been using statistical modeling, data correlation and behavioral forecasting for many years to profile customers. Unfortunately, traditional capabilities have been limited by the amount and types of data they have been able to include in the analysis, leading to incomplete and inconclusive results. With Actian Avalanche, you can increase the accuracy of your ... Read More

Feed: Actian. Author: Sampa Choudhuri. When you talk to IT professionals about cloud migration, the conversation is likely to gravitate towards migration of applications from on-premise infrastructure to public and/or private cloud environments.The application-centric perspective is understandable as applications are often the visible interface between business users and the technology platforms they leverage.  What many IT practitioners forget is that applications aren’t the whole solution, they are more like the visible tip of an iceberg with an expansive mass hidden below the surface. As companies approach their cloud migration strategies, they need to address the whole iceberg, not just what ... Read More

Feed: Actian. Author: Sampa Choudhuri. Core to the success of any digital business transformation is the ability to rapidly and securely bridge intra- and inter-enterprise hybrid IT environments; including cloud, on-premise, and embedded applications and their associated data.Digital Supply Chain integration and management is a strategic imperative for the modern enterprise and Industrial Internet of Things (IIOT) alike. Data security is one of the top concerns for modern CIOs.  As companies digitally transform their business processes, users across the company become more reliant on IT systems to do their daily jobs.  Those systems need to communicate with each other to ... Read More

Feed: Actian. Author: Pradeep Bhanot. Acquiring new customers is expensive and it is generally more cost-effective to sell to existing ones. The customer-lifetime-value concept is straightforward, but many companies struggle with determining how to put it into practice.Do you actually understand your customers’ buying behavior and motivations and what you can do to influence them? Is this information being channeled into your marketing and product development efforts to help you design and position your products and service that will best serve customers’ needs? Turn your data into actionable insights By measuring and maximizing current and forecasted customer value across products, ... Read More

Feed: Actian. Author: Pradeep Bhanot. Imagine what you could do if you actually understood your customers’ buying behavior. You could predict future purchases, identify cross-sell and upsell opportunities and personalize messaging that would resonate and drive the behavior you desire. Instead of taking broad strokes to your marketing campaigns, you could focus on specific opportunities and pursue them more aggressively. This would be a game changer for your marketing function.Your target audience is too big Most companies today are doing market segmentation based on basic account information and demographics. They are looking for groups of customers based on high-level account-and-behavior ... Read More

Feed: Actian. Author: Kishor Kalivarapu. We are excited to announce that Actian DataConnect suite of products are now available on the Amazon Web Services (AWS) Marketplace.Actian DataConnect is a hybrid integration solution that enables you to quickly and easily design, deploy, and manage integrations on premise, in the cloud, or in hybrid environments.  DataConnect engineered to help you cost-effectively integrate diverse data and applications from numerous endpoints with its emphasis on reuse and adaptability. AWS marketplace customer(s) are now able to subscribe to these offerings by accessing the following links: These are a BYOL (Bring Your Own License) offerings that could be leveraged by Actian customers ... Read More

Feed: Actian. Author: Sampa Choudhuri. Companies around the world are migrating their IT and business applications from on-premise data centers to cloud environments. The benefits of hosting apps in the cloud are clear and well understood; however, the process of data migration is much more challenging than one would think. Migrating data between different applications that are either located on-premise or in the cloud or in hybrid environments is often where IT teams encounter problems. Leveraging a hybrid data-integration platform, such as Actian DataConnect, can help companies both accelerate the cloud data-migration process and lower the risk of migration issues.What ... Read More

Feed: Actian. Author: Sampa Choudhuri. Organizations initiate data migrations for several reasons. They might need to overhaul an entire system, upgrade databases, establish a new data warehouse or merge new data from an acquisition or other source. Data migration is also necessary when deploying another system that resides next to existing applications. Regardless of the exact purpose for a data migration, the goal is generally to enhance performance and competitiveness. Achieving your data migration goals can be difficult, but with a solid plan and the right set of tools, you will be well positioned for data migration success.Why you should ... Read More

Feed: Actian. Author: Cris Ianculovici. We have documented the best way to connect from PHP to an Ingres database via ODBC in an Actian Knowledge Base article called Ingres ODBC with PHP and in a previous post, Connecting to Actian X (Ingres) with PHP and NGINX. Sometimes, however, due to limitations, users may need to use JDBC instead of ODBC to connect. This post shows how this can be done, although no native support exists to connect through JDBC using PHP.In this situation a PHP-JDBC bridge is necessary. For this example, we are using the bridge available at PHP-JDBC Bridge. Validate ... Read More