Category: Liquid Web

Feed: Liquid Web. Author: Christie Chirinos; What do Apple, Starbucks, Disney, Under Armour, and Bank of America have in common? They all make hundreds of millions of dollars of sales while offering an incredible user experience due to multi-channel marketing.Today, our goal is to take you through how these companies are succeeding with multi-channel marketing.  But that’s not all: We’re also going to highlight the important takeaways from their multi-channel strategy, and give you tips that you can apply to your own eCommerce store and marketing strategy.What Is Multi-Channel Marketing?Marketing channel strategy refers to how products are transferred from retailer to ... Read More

Feed: Liquid Web. Author: Terry Trout; LANSING, Mich., Aug, 15th 2019 – Liquid Web, LLC, (https://www.liquidweb.com), the market leader in managed hosting and managed application services to SMBs, has been announced as a 12-time honoree for the Inc. 5000 Fastest-Growing US Companies. Of the tens of thousands of companies that have applied to the Inc. 5000 over the years, only a fraction have made the list more than once. Only 33 companies have made the list 12 times.“We certainly take great pride in this unique accomplishment,” said Liquid Web CEO Jim Geiger. “Achieving this honor for the 12th time further ... Read More

Feed: Liquid Web. Author: Curtis McHale; When you start a business, you’re buoyed by dreams. Of course, the business will be successful. You know you’re great at your job because you’ve been told that before. You’re a technical or design genius, and you’re just waiting to be able to work for yourself and have some more freedom. Unfortunately, for many beginning freelancers, there is a big wake up call coming.For me, there were a number of small things that almost killed my business, some of them many times over the time I’ve been working for myself.Business Killing ErrorsLet’s start by ... Read More

Feed: Liquid Web. Author: Todd Terwillegar; Whether you’re just getting started with public speaking or you’re a seasoned professional speaker who has been speaking to groups for years, you need a speaker website or a speaking page—a place meeting planners, event organizers, and media can go to learn more about you.A successful speaking page provides the exact information needed to help someone decide if they should invite you to their event and facilitates the inquiry process. Unfortunately, many speaking pages fall short and talented speakers fail to get booked. That’s why in today’s post, we’re sharing exactly what speakers need ... Read More

Feed: Liquid Web. Author: Chris Lema; Facebook is one of the most-trafficked websites on the planet. Only Google and YouTube see more. With 1.56 billion daily users, Facebook’s user base is impressive, and 31% of the global population are active on the platform at least monthly.No matter how many customers you have, and no matter how many customers you continue to convert, there’s not a single retailer in the world with the global reach of Facebook.What if you could tap into even a small fraction of Facebook’s massive user base? What if you could boost sales and in turn, generate ... Read More

Feed: Liquid Web. Author: Mayra Pena; Liquid Web’s Head of Strategic Initiatives on being present at the start of brand new technology, her father’s lasting influence on her career, and the value of Servant Leadership.“A common thread in my career is I have been in the company of strong women throughout,” she says. “Each of them, in various roles, has shaped me as a leader.”  Rhonda Capone knows a thing or two about stepping out of her comfort zone and trying new things. Her journey in tech began in the early 1990s working for the Cellular Telephone Industry Association as a ... Read More

Feed: Liquid Web. Author: Ronald Caldwell; Your data is of paramount importance. No matter whether you store sensitive customer data for your eCommerce business, or you simply have oodles of cat videos, no one wants to wake up one morning and discover that their data is gone. Due to the nature of ever-evolving online attacks, it’s impossible to guarantee that your data will never be hacked or corrupted. The only way to fully protect yourself is to regularly backup your data so you can fully recover in the event of a disaster. Follow these six best practices from The Most Helpful ... Read More

Feed: Liquid Web. Author: Todd Terwillegar; As more professionals leave corporate America, opting for self-employment, freelance life, and entrepreneurship, micro business and personal brand sites are popping up left and right. While we at Liquid Web champion small business owners, we also cringe when faced with sites that have poor imagery.The quality of photos, images, and graphics on a website can either elevate a personal brand and emphasize professionalism or drag it down and make it look like amateur hour.Headshots are the most important photos on a personal brand website. Unfortunately, most small business owners don’t realize their photos are ... Read More

Feed: Liquid Web. Author: Kelly Goolsby; The value of developer operations (DevOps) practices and continuous delivery methodology for agile and fast-growing businesses has become fairly well known. DevOps enables the fastest possible delivery of applications and features, and the highest degree of IT labor efficiency. Many companies, however, continue to struggle with how to effectively adapt those practices and methodologies to realize the full value of DevOps.When VMware itself switched to a modern DevOps workflow more than five years ago, the company says provisioning, which had taken weeks, was reduced to only 16 hours, and its functional QA testing time ... Read More

Feed: Liquid Web. Author: Chris Croll; May 27, 2003: this date marked the initial release of WordPress as it was made publicly available. Sixteen years later, WordPress is still growing in popularity and depending on the source, 34 percent or more of all websites on the internet use WordPress. Like with anything else, age and increased popularity bring the need to adapt to stay current.Agencies and developers are getting smarter in what to use for specific scenarios and needs. WordPress still serves its classic use-cases well, as a blogging platform or a Content Management System (CMS), but there are some ... Read More