Category: Liquid Web

Feed: Liquid Web. Author: Todd Terwillegar; Whether you’ve got an eCommerce site, a brochure site, or a thriving blog, if you use images on your website, you’re going to need to also think about image optimization.7 Image Optimization Tools For Your WordPress SiteHere are seven tools that get the job done:1. ImageOptimBy default, the free ImageOptim exactly preserves image quality, but if you adjust the settings, it will use more aggressive optimizations to get the biggest results. ImageOptim reduces image file sizes so they take up less disk space and down­load faster by applying advanced compression that preserves quality, and ... Read More

Feed: Liquid Web. Author: Jake Fellows; Organizations of all types and sizes use VMware virtualization, and quality managed services make VMware private cloud a cost-effective upgrade for many small and medium-sized businesses. VMware private cloud is a premium solution with particular benefits for a certain range of workloads. Popular uses include backups, disaster mitigation, test and development environments, devops, and handling sensitive or regulated data.Organizations considering deploying a private cloud or hybrid cloud solution should take their time and plan their environment carefully, as getting maximum value from any kind of architecture requires getting the details right. A managed service ... Read More

Feed: Liquid Web. Author: Chris Lema; Loyalty is practically its own form of currency, especially for eCommerce stores. When customers are loyal to your store, they offer greater customer lifetime value (CLV) which in turn, generates more revenue for your business.If you want your eCommerce store to be as successful as possible (and who doesn’t?), measuring customer loyalty with key customer retention metrics will show you how many of your customers are coming back to your store again and again. With that data, you can make smart improvements to your business to further boost customer loyalty.Let’s take a closer look ... Read More

Feed: Liquid Web. Author: Javi Cano; To do any job right, you need the right tools, whether you’re building an adult treehouse or optimizing your conversion rates (we’d rather be doing the former too).But conversion rate optimization (CRO) matters to your marketing ROI. For every $92 spent acquiring customers, only $1 is invested in converting them. So, a substantial chunk of the budget is dedicated to generating leads, while only a small part is used to actually turn those leads into customers. That’s a massive budget discrepancy, which probably explains why only 22% of businesses are satisfied with their conversion ... Read More

Feed: Liquid Web. Author: Curtis McHale; When I was starting my web development business, I made the mistake of putting all my effort into getting new clients. New clients would get my attention when I was trying to win the work, but then we’d move from the “dating” phase and into the “real relationship” phase as they became a client. Unfortunately, I underperformed during this transition period when crucial client care was needed.I had set expectations about my services as we negotiated before the project began, but I came up short on service after the contract was signed deposits were ... Read More

Feed: Liquid Web. Author: Jake Fellows; The particular type of virtualization a private cloud is built on needs to be fully considered by businesses trying to decide whether a private cloud is for them. The private cloud can involve a few different types of hypervisors, however, and a few different infrastructure arrangements. They are not all the same.VMware is an infrastructure virtualization provider and is used by about 75 percent of businesses that use virtualized servers. About three-quarters of businesses with 50 or more employees use virtual machines, meaning many businesses of all sizes use VMware. There are also many ... Read More

Feed: Liquid Web. Author: Todd Terwillegar; When starting a blog and setting up a WordPress website, it’s inevitable that you’re also going to want to add some key features and functionality like link and spam management, a contact form, image galleries, and more.Here is a list of blogger WordPress plugins you need to consider:Google Analytics for WordPress by MonsterInsightsMonsterInsights allows you to connect your WordPress website with Google Analytics so you can see how visitors find and use your website and keep them coming back. MonsterInsights is simple to set up and requires you to write no code. The WordPress plugin ... Read More

Feed: Liquid Web. Author: Chris Hewitt; We all know that having a professional business email platform is important, but you may not know exactly why.Business start-ups have a typical path that’s followed.An idea grows into a business plan, creating a small business. The growth in a small business typically begin slowly, and over time picks up more speed as it continues. This can cascade quickly.The growth inevitably leads to the normal business staples (i.e. business cards, marketing, designing a company logo, first website, etc.) Even the website itself can start as a Facebook page and evolve from there as the ... Read More

Feed: Liquid Web. Author: Javi Cano; Companies in every industry — from apparel to electronics to beauty products to automotive and everything in-between — are competing for the same consumers, but the most successful companies have realized that retention is critical.Studies have shown it’s between 5x and 10x more expensive to acquire a new customer than it is to keep an existing one. In fact, even if you improve your retention by just five percent, you could see an increase in profit of 25 percent to 95 percent.Whether you’re an up-and-coming eCommerce store looking to boost retention or an established ... Read More

Feed: Liquid Web. Author: Chris Lema; With more shoppers moving online, eCommerce customer experience is becoming a more complex and critical part of acquiring and retaining customers. According to HubSpot, 80% of consumers say they would stop doing business with a company because of poor customer experience. And by 2020, a Walker study estimates that customer experience will dethrone product and price as the primary way to differentiate a brand.Customer experience is the soon-to-be-crowned king of eCommerce, and you’ll need a good design and marketing strategy to compete. Here are some strategies for building an eCommerce customer experience to support ... Read More