Category: Liquid Web

Feed: Liquid Web. Author: Javi Cano; Responsive design has become the new normal.When building a new website or redesigning an existing site – especially now that mobile usage has surpassed desktop usage on a global scale – the new site has to be mobile first.As business owners better understand the visual Instagram generation, and retailers realize more and more eCommerce purchases are happening on smartphones, they are investing in responsive, mobile first approaches to design.The problem is that creating a responsive website is no longer enough.To compete in today’s media-centric, information-abundant, over-crowded, always-on digital landscape, brands must move past the ... Read More

Feed: Liquid Web. Author: Jake Fellows; Did you know that it is possible for your server to crash while your website remains online?Highly reliable databases are critical for online services to function in the event of a catastrophe. Therefore deploying dedicated High Availability Databases ensures they remain available, even if one node crashes.DRBD: A Highly Available Tool That Can HelpThis is where tools such as Distributed Replicated Block Device (DRBD) come in, enabling automatic failover capabilities to prevent downtime.With a Distributed Replicated Block Device, whenever new data is written to disk, the block device uses the network to replicate data ... Read More

Feed: Liquid Web. Author: Christie Chirinos; When you’re shipping clothing purchases to your customers, there are several considerations that can impact postage price.You’ll need to make some decisions about the presentation of your products, your brand image, how quickly you want products to arrive, and other key factors.All things considered, retailers can make an effective plan for shipping their products quickly and affordably by doing a little research and looking for the right customer experience.Quick Answer: The Cheapest Way to Ship a Shirt and Other Small Clothing ItemsComparing different shipping methods for the same basic item allows you to start ... Read More

Feed: Liquid Web. Author: Melanie Purkis; Almost all businesses rely on online services for critical business processes, if not directly for revenue.Downtime and performance disruptions represent lost productivity and sales, along with mitigation, reputation, and other costs.The real cost of tech glitches and outdated technology could mean millions.For this reason, a large and growing number of businesses make a modest investment in upgrading their infrastructure to an architecture based on server clusters.What is a Server Cluster?A server cluster is a unified group of servers, distributed and managed under a single IP address, which serves as a single entity to ensure ... Read More

Feed: Liquid Web. Author: Jennifer Bourn; Imagine that you’re a doctor finally pursuing the dream of starting your own medical practice and you need a website.You do some research online and find two local web designers.One is generalist who sells “results-driven websites” and the other is a designer who has a business niche in “websites for health and wellness professionals.”Which option is more likely to win your business?The second! The second option poses less risk and sounds more appealing because the message is tailored to you, a health and wellness professional. Working with someone who specializes in your type of ... Read More

Feed: Liquid Web. Author: Nick Campbell; Locating a competitive advantage in business has never been more important. Not sure where to look? We suggest starting with one of the most precious and valuable assets at your disposal: the data and information that got you where you are. Savvy businesses are already making the necessary investments to get the most out of their data. From customer information to competitive intelligence, a river of data is powering the leading businesses of today into the future. Those that are paying attention and turning data sets into a competitive advantage will win the most ... Read More

Feed: Liquid Web. Author: Todd Terwillegar; You need a list.Build your email list.The money is in the list.Get people to your email list.We get it. Business owners need to focus on establishing, nurturing, growing, and engaging their email list and if you’re reading this, you probably have the same goal.Now, you already know you need an email list and you probably already have an email provider selected. That’s the easy part. The hard part is figuring out where to put your email subscribe form on your website. In fact, one of the most common questions we hear is, “Where is ... Read More

Feed: Liquid Web. Author: Chris Lema; Being able to observe and interact with customers as they shop was always an advantage that traditional brick-and-mortar retailers had over online retail. Until now.With eCommerce analytics and reporting, online retailers can learn just as much from every customer interaction as physical retailers — maybe more. An eCommerce analytics tool can do even more than just show data. These services are essential for tracking the performance of your online store over time.So we’re going to tell you how (and why) to use Google Analytics eCommerce reporting.Introduction to Google Analytics for eCommerceAn eCommerce analytics tool ... Read More

Feed: Liquid Web. Author: Kelly Goolsby; The infrastructure your business runs on is one of the main factors in the speed, security, and reliability of your IT system’s performance. The performance of infrastructure, particularly legacy, on-premise infrastructure, tends to degrade over time. As your business grows and its workloads change, your infrastructure may become less suitable than it originally was.But how do you know what the benefits of new infrastructure will be?Armed with a complete understanding of how your infrastructure is serving your business needs, you can make informed decisions about how and when to cost-effectively upgrade your infrastructure to ... Read More

Feed: Liquid Web. Author: Chris Lema; Multi-channel marketing has become a dominant model of eCommerce because it lets you meet your audience where they live. But when sales are coming from multiple platforms, it’s hard to know which marketing channels are best at driving conversion.Attribution modeling lets you create a system for assigning conversion value to your sales channels. Normally, this would be complicated, but Google Analytics makes attribution modeling simple.What Is Attribution Modeling?Attribution modeling is about assigning a value to each touchpoint in a conversion path. With attribution modeling, you can see how much a channel adds to your ... Read More