Category: Workato

Feed: The Connector by Workato. Author: Jon Gitlin; An organization’s net retention rate (NRR) is increasingly seen as their north star of success—and for good reason. It reveals the value your product provides; it demonstrates the quality of your success team; it underscores your position in the market; and it highlights the confidence in your product roadmap. Improving this critical business metric requires each of your customer-facing teams—from your sales reps to your customer success managers to your marketers—to receive timely and actionable insights based on product usage data. In other words, it requires leveraging product intelligence.  We’ll explain why ... Read More

Feed: The Connector by Workato. Author: Miranda Yeo; The Expert Series explores common automation challenges faced by businesses and offers perspectives from our in-house automation experts on how to approach these issues. In the first installment, Ken Ng, our Director of Solutions Consulting (APJ), explains how companies can successfully scale IT operations with automation. As the Director of Solutions Consulting at Workato, one of my key responsibilities is supporting business and IT teams with their day-to-day automation and integration challenges. This involves working alongside IT teams as they adapt to the new demands of a post-pandemic work environment, preparing their ... Read More

Feed: The Connector by Workato. Author: Miranda Yeo; Every company has dozens, if not thousands, of competing priorities.  To cut through the noise, many businesses turn to either ETL or ELT processes to organize their data and uncover valuable insights. But as more and more companies turn to SaaS products to improve performance and profitability, the amount of data they have to deal with has ballooned. In the last six years companies worldwide have increased their reliance on SaaS apps by more than 13X.  How do companies choose between ETL vs ELT when they have to deal with data from ... Read More

Feed: The Connector by Workato. Author: Miranda Yeo; Pure Storage offers data solutions for SaaS companies, cloud service providers, and enterprise and public sector organizations. Using these solutions, their clients can deliver real-time, secure data to power their mission-critical production, DevOps, and modern analytics environments in a multi-cloud environment. Building a global and scalable marketing campaigns process When I took on the role of Global Campaign Operations Manager, I was presented with two core challenges. One, I needed to create a unified, global process for executing campaigns that would incorporate all of the marketing regions—who, up until now, had been ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; No matter the industry you’re in or the maturity of your business, you need happy customers to foster sustained growth. After all, happy customers will—all else equal—spend more on your products and services, refer your business to others, and stay loyal to your organization. So how can you delight customers over time? Though the answer can take various forms, we’ll explain why a customer 360 is one that can make a significant impact when implemented and utilized effectively. You might be wondering: “What is a customer 360?” or “Why is it important?” ... Read More

Feed: The Connector by Workato. Author: Miranda Yeo; The last few years have thrown businesses around the world a multitude of challenges and created ever so many changes. While we know change is the one constant factor in life, many enterprises don’t adequately plan for it because it’s often difficult to stay ahead of the game.  The rising trend of hyperautomation—which Gartner includes in its Top Strategic Technology Trends for 2022—can help simplify businesses’ constant struggle to keep up with change and ease the burden of repetitive workflows and processes. A major driver for hyperautomation opportunities are digital transformation and ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; We recently worked with a key strategic partner, Spherica Business Solutions*—a specialist provider of IT managed services—, to better understand how public sector organizations are responding to the technological challenges brought on by the pandemic. Perhaps unsurprisingly, the majority of respondents (nearly 4 in 5) claimed that they’re accelerating the pace of their digital transformation intiatives.  But these initiatives bring challenges, and as we discovered from the survey, the prospect of overcoming them isn’t so simple.  Let’s take a closer look at what the research tells us. Want to access all of ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; The pandemic has propelled organizations to evolve how they approach automation and in many cases, accelerate their initiatives. When studying the automations that roughly 700 of our clients have built over the course of the pandemic, we uncovered the following (and a whole lot more): a growing number of individuals across an increasing number of roles are building automations; more departments now automate; and business communications platforms—like Slack—are often included in automations in order to alert or engage with users. We believe these recent shifts will only continue through 2022, and as ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; Organizations across industries and sizes are aggressively increasing the extent to which they automate their support processes. Case in point: Based on data collected from nearly 700 of our clients, the processes below have experienced the corresponding increases in automation adoption: While these processes inherently differ, each relies on tickets in order to be executed end-to-end. Therefore, understanding how to automate ticketing workflows at a high level gives you a head start on implementing automations for each of these use cases.  We’ll share how you can go about building an automated ticketing ... Read More

Feed: The Connector by Workato. Author: Miranda Yeo; For decades now, the order to cash (O2C) process has frustrated finance teams, sales teams, and most importantly, customers. Removing these headaches with automation isn’t so simple, however; It involves understanding how automation matures and the implications of these maturity stages for your O2C process.  When thinking about maturing an O2C process through automation, you’ll also need to have a customer experience mindset. After all, when a process is as critical as turning a prospect into a customer, and a customer into an evangelist, it can’t be left up to manual workflows––it ... Read More