Category: Workato

Feed: The Connector by Workato. Author: Jon Gitlin; The potential harm associated with payroll issues can’t be understated. Simply paying an employee by an incorrect amount once, for example, can damage their relationship with your organization, scar your reputation as an employer, and penalize your business by hundreds of dollars.  To help you avoid any payroll issues and to give your employees an easy-to-manage payroll system, you can turn to automation.  We’ll break down the reasons why payroll automation is critical to your business and outline specific examples of how it can work, but first, let’s define the term. Related: ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; Based on research at Stanford University, simply adding the recipient’s first name to an email’s subject line increases their likelihood of opening it by 20% while lowering their odds of unsubscribing by 17%. Given the impact email personalization can have, the question isn’t whether to personalize your emails, but how to do so further and at scale. A solution: drip marketing automation. Using this form of marketing automation, you can segment your recipients by behaviors and demographic-type info, and automatically deliver emails to each that are more likely to spur engagement.   ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; According to research by IBM, nearly 2 in 5 candidates (38%) are more likely to accept a job offer just because of the experience they received from their prospective employer. To help your organization deliver best-in-class candidate experiences and compete for talent more successfully, you can turn to recruiting automation. More specifically, you can turn to 3 workflows that, taken together, can help you attract more qualified candidates and delight each of them. We’ll break down these automations under the assumption that you use Jobvite as your applicant tracking and recruiting system ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; The continual advances in AI and in machine learning offer ample opportunities for improving the experiences of your customers and employees. One area that exemplifies this are service desk chatbots. Using this type of chatbot, your employees and customers can get their questions answered quickly, resolve their issues easily, and, as a result, improve their relationships with your organization steadily.  To help you get the most out of your service desk chatbot, we’ll break down what it is, some of its applications, and the top benefits you can expect from using it ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; As more and more employees work remotely, they’re undoubtedly experiencing a number of challenges.  New hires may have trouble getting up to speed; team members may experience difficulty building rapport; and employees may generally feel uncomfortable asking their colleagues questions.  To help address these challenges, and many others, you can turn to HR chatbots. We’ll review 3 HR chatbots that can help, but before we do, let’s take a step back and align on what they are and how using one can up-level employee engagement. Discover additional chatbots you can use and ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; A variety of studies prove out customer support’s impact on the success of your business. For example, Microsoft found that a whopping 95% of customers cite customer service as a factor in determining their brand loyalty; while Zendesk discovered that 84% of prospects consider the expected quality of customer service when deciding which vendor they buy from.  So how can you build a support team that attracts prospects and churns out loyal customers? By setting up customer support automations around the platform your reps rely on—Jira.  Here are 3 automations that involve ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; Workato’s business users have seen a ton of value from building integrations and automations with the applicant tracking system (ATS) and recruiting software, Greenhouse. To shine a light on the value our partnership provides, and to recognize its growing popularity, Greenhouse has decided to designate us as one of their Integration Partners!  Wondering how you can build valuable automations around Greenhouse? We’ll walk you through 3 tried-and-true automations that can help you get the most out of the ATS platform! 1. Grow Referrals Quickly by Making Job Postings More Visible Your employees ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; Your marketing team’s ability to share information securely, quickly, and easily is essential for facilitating productive collaboration.  Box, the cloud content management and file sharing service, serves as the very pillar of this capability. Using Box, you can decide which marketers access specific documents, and you can all but ensure that the data stays safe through the platform’s AES 256-bit encryption. Even with the unique value it offers, the platform becomes all the more indispensable as you begin to integrate it with other applications in your ecosystem.  Here are 3 apps you ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; It’s no secret that personalizing your customer experience benefits your business greatly. Existing research only makes this more obvious: According to a recent study by Salesforce, 99% of marketers say that personalization helps them advance customer relationships; while another study by Salesforce found that customers are 2x more likely to find personalized offers important.  So how can you help your marketers, sales reps, customer success managers, and other teams use personalization to drive business results? By putting customer data integration into practice.  This page covers what the term means, why it’s critical, ... Read More

Feed: The Connector by Workato. Author: Jon Gitlin; Workato’s business users have seen a ton of value from building integrations and automations with the applicant tracking system (ATS) and recruiting software, Greenhouse. To shine a light on the value our partnership provides, and to recognize its growing popularity, Greenhouse has decided to designate us as one of their Integration Partners!  Wondering how you can build valuable automations around Greenhouse? We’ll walk you through 3 tried-and-true automations that can help you get the most out of the ATS platform! 1. Grow Referrals Quickly by Making Job Postings More Visible Your employees ... Read More