Category: Workato

Feed: The Connector by Workato. Author: Jon Gitlin; We’ve come to rely on Zoom for all types of professional activities, from interviewing candidates to hosting events to demo’ing our products to prospects. The question isn’t whether your organization needs a platform like Zoom, but how you can make it work better for your business. Here are 3 Zoom automation workflows you can build to improve processes across HR, marketing, and sales.  You can discover more Zoom automations by watching our on-demand webinar: 5 Zoom Automation Hacks for your Business. Event Marketing Automation: Verify and enrich virtual event attendees with the ... Read More

Feed: The Connector by Workato. Author: Derrick Chin; Many organizations that already rely on an Integration Platform as a Service (iPaaS) to integrate applications and data remain unconvinced of the necessity of using an API management system concurrently. However, both platforms have distinct capabilities and serve separate purposes. So what is the difference between them? API Integration (or iPaaS) vs. API Management Broadly speaking, an iPaaS is a platform that connects any combination of cloud or onsite applications, enabling businesses to bring data from separate applications, systems and warehouses together to create business process workflows.  APIs underpin this process, using ... Read More

Feed: The Connector by Workato. Author: Mary Hodges; It’s critical that your organization protects customers’ data, as it helps you retain their trust as well as their business. To help safeguard it, you’ll need to implement a strong security culture—or the attitudes and actions of employees pertaining to your organization’s security. Once employees are educated on security and on-board with taking measures that keep your data secure, your organization will be less at risk of data breaches. In this installment of the CIO Newsletter, Mark Settle (author and 7x CIO) and Krizi Trivisani (former CISO for the American Red Cross) ... Read More

Feed: The Connector by Workato. Author: Derrick Chin; Navigating the coronavirus crisis involves optimizing SaaS app spend in the near term while positioning the company for future growth. According to a survey by TrustRadius, C-suite executives are now less likely to increase software spending for the rest of 2020, demonstrating the urgent need to conserve costs while simultaneously managing the growing usage of softwares in the organization. This contradicts the historical rise in SaaS spending, but isn’t a surprise as companies around the world are already grappling with a slowdown in business amidst the coronavirus outbreak.  The focus area for ... Read More

Feed: The Connector by Workato. Author: Mary Hodges; In a time when speed and efficiency are critical, companies can easily overlook technical debt—the implicit cost of additional work caused by choosing an easy and quick solution over a robust approach that requires more time.  Technical debt can hamper your organization’s ability to innovate and grow over time, and it can arise whether your platforms operate on-prem or in the cloud. This begs the question: How can you help your organization reduce and prevent tech debt over time?  In our latest installment of the CIO Newsletter, Mark Settle (7x time CIO) ... Read More

Feed: The Connector by Workato. Author: Mary Hodges; The recent pandemic has significantly impacted the way we work. Organizations have had to strategically plan their next few months and years with very little insight on the economic trajectory of their industries. That means cost-savings and efficiency make their way to the forefront of the minds of CIOs and CEOs. Mark Settle, 7x CIO and author, chats with Yvonne Wassenaar, CEO of Puppet, a leading open source software configuration management company. Wassenaar is uniquely poised for this discussion as she was previously the CIO of New Relic, a cloud-based observability platform ... Read More

Feed: The Connector by Workato. Author: Kristine Colosimo; As chatbots become more prevalent in the workplace, there are two important items that have yet to be addressed and are imperative for businesses of all sizes who use bots: Approval Workflows and Correct Attribution. Workbot® is the first bot to add the new patented feature Verified User Access. With Verified User Access, you can safely execute approval workflows from chat apps and make all chat workflows trackable and compliant by correctly attributing the user.  Approve Anything from Slack and Teams Why Don’t Bots Already Do This?  Currently all bots in existence ... Read More

Feed: The Connector by Workato. Author: Kristine Colosimo; We’re all operating in a new era where businesses are extremely cautious about their spend. That’s why it is critical to identify who is actually shopping for a solution like yours. If you’re not using Buyer Intent Data to identify high intent leads you’re probably working harder with less fruitful results.  Buyer Intent Data helps Marketing and Sales work together to close bigger deals faster. It allows you to identify hot leads who are actively researching your product, your competitors, or your category. It also allows you to target them more persuasively ... Read More

Feed: The Connector by Workato. Author: Tayleur Hylton; Mergers and acquisitions can be extremely difficult because of all of the moving parts. Companies have to account for new employees, security measures, technology, and pressure on their IT teams, among many other hurdles.  In a recent webinar hosted by Okta, Neeraj Malhotra, Global IT Senior Manager at Broadcom, discussed his organization’s hurdles, including finding a scalable way to email thousands of new employees’ login credentials. Malhotra shares how Broadcom was able to automate that process by utilizing Okta and Workato. The Manual Burden of Mergers and Acquisitions Broadcom has grown and ... Read More

Feed: The Connector by Workato. Author: Alyssa Jarrett; This is a guest post from Alyssa Jarrett, Director of Brand & Content Marketing at Iterable Although theoretically, it sounds enticing to have a “one-stop shop” that could solve all your marketing challenges, Marketing Operations (MOPS) professionals know that it’s a fantasy. To put this pipe dream in perspective, the average number of marketing cloud services used by enterprises is 91 (!), but when you factor all the components that run our day-to-days (CRM, reporting and analytics, project management, cloud storage and more), it doesn’t sound that crazy. What’s actually crazy is ... Read More