Category: Workato

Feed: The Connector by Workato. Author: Vijay Tella; There’s been a big movement to cloud and the adoption of SaaS in recent years, and in this context, there is a major shift happening from Information Technology (IT) to Business Technology (BT). BT differs from IT in the scale of apps, speed, agility, and being business impact driven. Companies successfully making this shift thrive and become category leaders, and the ones that do not, fade away. We have written about these challenges and the new approach to automation required to enable such a shift via an Enterprise Automation Platform.  We created ... Read More

Feed: The Connector by Workato. Author: Workato; A note from our founders Vijay Tella (CEO) and Gautham Viswanathan (Head of Products) Today we announced our Series C funding in which we raised $70M to take the benefits of Enterprise Automation to more businesses around the world. We are excited to welcome Satish Dharmaraj of Redpoint, Sean Jacobsohn of Norwest, and Ashvin Bachireddy of Geodesic to the Workato family along with our returning investors Battery and Storm. We created BusinessWorks at TIBCO, the original enterprise integration platform that became blueprint for the vendors that followed. Thanks to the explosion of SaaS ... Read More

Feed: The Connector by Workato. Author: Vijay Tella; There’s been a tsunami of a movement to cloud and adoption of SaaS in recent years, and in this context, there is a big shift happening from Information Technology (IT) to Business Technology (BT). BT differs from IT in the scale of apps, speed, agility, and being business impact driven. Companies successfully making this shift thrive and become category leaders, and the ones that do not, fade away. We have written about these challenges and the new approach to automation required to enable such a shift via an Enterprise Automation Platform.  We ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Providing modern customer support is a challenge. The cost to acquire a customer (on average: $395 in SaaS) is more than the cost to retain a customer (on average: $12-15 for every $100 of renewal). All sales teams feel the pressure to retain or expand their accounts, but customers often demand a lot in return — they want fast time-to-value and personalized support every step of the way. How can you juggle all this at one time?  Here are three ways modern support teams are using automation to provide the personalized, agile ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Mergers and acquisitions (M&A) have occurred at breakneck speeds in recent years. According to The New York Times, $2 trillion worth of deals were announced in the first half of 2019, with the United States accounting for more than $1 trillion for the first time. In 2018, $2.5 trillion worth of deals were in the midst of the merger and acquisition process by mid-year, says The Times, with business leaders in 2019 striking big deals at a record pace to keep up.  Once a M&A deal is closed, nearly all companies are ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Box is a leading content management and collaboration platform that integrates with thousands of apps to make it easy for users to share and collaborate on their most important content. With 1,800-plus employees serving 82,000 customers ranging from small-medium businesses to Fortune 500 enterprises, as well as an ever-growing partner database, the company was looking for a way to streamline many of their day-to-day processes. They found a solution in workflow automation. Growing at rate of 85% from 2014 to 2017, with its partner program expanding by the hundreds per sector, the ... Read More

Feed: The Connector by Workato. Author: Katharine Marais; Real-time Export of Data from Snowflake into Automated Workflows Consumer expectations have changed as more businesses use data to offer more informed sales and customer support processes. However, not all businesses have been able to consistently keep up with consumer expectations.  Gladly’s 2019 Customer Expectations survey notes, “Consumers today expect a seamless handoff from one experience to the next—so whether they’re switching from one channel to another (like phone to text), or an in-store experience to a contact center one, they expect not to have to repeat their stories again.” In fact, ... Read More

Feed: The Connector by Workato. Author: Kristine Colosimo; When Philip Morris, a multinational consumer manufacturing company whose products are sold in 180 countries generating nearly $80 billion in yearly revenue, needed to create a better customer experience, including increasing customer conversions and improving the efficacy of responding to customer service requests, it turned to ServiceWise and intelligent automation.  Over a three month period in the fall of 2018, ServiceWise was able to implement three instances of Salesforce for Sales, Marketing, and Customer Service and then leverage Workato’s intelligent automation platform to create nearly 20 recipes connecting those clouds with multiple ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; At Zendesk Showcase – San Francisco, Massimo Rapparini, CIO and Head of CX at Logitech, spoke about creating compelling customer experiences for both B2B and B2C customers. Though best known as a B2C company and global leader of laptop and PC peripherals including mice and keyboards, Rapparini explains how important it is to differentiate the two types of customers, as well as how to scale and adhere to how customers are seeking support in each segment. “We’ve seen tremendous growth in our video collaboration business and in our gaming business, and those ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Low-code is a visual approach to application development, enabling users of various experience to create applications for web and mobile using drag-and-drop components and model-driven logic via a graphic UI. Low-code platforms relieve non-technical users like Business Systems teams, analysts, and App Admins from having to write code while still supporting professional developers by removing tedious infrastructure tasks required in app development. It is through this approach that app development is democratized, elevating digital transformation. It is only when such processes are available to all users that stakeholders across business can build ... Read More