Category: Workato

Feed: The Connector by Workato. Author: Kristine Colosimo; This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. When choosing a marketing automation platform (MAP), how are you comparing your options? Are you looking at features and functions?Are you comparing brand vs. brand? Are you making a decision based on user reviews?In other words, are you buying a MAP the same way you would buy a car? The car analogy for MAPs is still a popular one. While it made sense 10 years ago, we’ve since entered the Golden Age of MarTech. Today, your MAP is just ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Today’s era of automation is light-years ahead of the past. On par with subsequent Industrial Revolutions, each era of automation has focused on a specific type: the First on mechanization, the Second on mass production, the Third on computers and communications, and now the Fourth on smart machines and humans together. Today’s era is homing in on formerly human-driven processes across business, including HR, finance, sales, IT, and marketing. However, this latest era goes beyond eliminating repetitive tasks—it looks to empower digital transformation and, eventually, realize new revenue streams. Despite its use, ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Companies are increasingly realizing the importance of moving to the cloud. According to Forbes, 83% of enterprise workloads will be in the cloud by 2020, a 15% jump from 2017. From relinquishing the burden of managing their own data centers to reaping the many benefits AI and ML offer today, more cloud adopters are experiencing greater agility, cost-savings and systems reliability in their business. As the integration platform as a service (iPaaS) market continues to grow, the app ecosystem continues to expand, and more IT and business systems teams are determining how ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Adopting machine learning (ML) has been a make-it-or-break-it scenario for today’s tech companies. According to O’Reilly Media, the state of machine learning stands with 51% of organizations considering themselves users of some sort and the remaining 49% currently exploring its benefits. From its ability to garner insights via product development to improving operations, ML is becoming the difference between business agility and potential failure. AI, the parent of ML, has experienced a boom in recent years, due to a growth in computing power and sophistication in algorithms. ML, the subset of AI ... Read More

Feed: The Connector by Workato. Author: Kristine Colosimo; We’re incredibly excited to announce our first annual customer awards program! We have so many amazing customers doing incredible things — things that are innovative, exciting, and have an insane impact on the organization as a whole. These companies are the leaders in their space and run the gamut from hypergrowth company to established Enterprise. Here are the 2019 Workato Award winners: Innovators of the Year: Nutanix uses Workato to automate processes across almost every team in the company. This automation includes a self-serve security checkup workflow that employees can access from ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; It’s no secret that the digital reckoning is upon us. AI and cloud-based architecture, for example, have changed the way businesses operate and, therefore, how customers interact with their technologies. This has caused a mad dash for businesses to either stay up to date with current processes—or risk falling behind and losing to the competition. According to tech media company IDC, 85% of enterprise-decision makers say they have plans to embark on a digital transformation within the next two years, with more than a third (37%) saying they’ve already started executing one ... Read More

Feed: The Connector by Workato. Author: Hannah Herman; This is a guest post by Bharath Yadla, VP of Workato. The logistics industry, specifically freight movement, is going through significant changes and disruption. With big-name Silicon Valley startups like Uber and Lyft both IPOing recently, the travel and transportation industry is receiving a lot of renewed attention. The U.S. trucking market generates $260 billion in revenue—20% of a $1.2 trillion global market. Two decades ago, Amazon fundamentally changed the way brokerage and marketplaces operate by leveraging technology platforms. Now, the Amazon effect seems to have hit the logistics and trucking industries ... Read More

Feed: The Connector by Workato. Author: Markus Zirn; Here at Workato, we’re always working to make your job better. This year we launched the first-ever business systems community, our customers gave us the highest ‘Overall Satisfaction Rating’ of all the Enterprise platforms in TrustRadius’s latest iPaaS Buyer’s Guide, and we were ranked by Gartner as a leader in the iPaaS MQ for the second year in a row. And now, we’re excited to be partnering with Dropbox to empower teams to work better and more efficiently with automation. “Our goal at Dropbox is to make work easier, and remove friction ... Read More

Feed: The Connector by Workato. Author: Hannah Herman; This piece is part of our Digital Change Agents Series – Bay Area. When a business process intersects with multiple teams’ systems, how do you go about making it more efficient? Erik Lopez, Senior Business Systems Manager at Lucidchart, suggests that—much like the dictionary—it’s all about definitions. With its intuitive and collaborative diagramming solution, LucidChart is a leading tool for thought mapping. It’s no surprise, then, that Lopez applies a similarly rigorous framework to all of his projects. “I provide the internal support our employees need so they can focus on the ... Read More

Feed: The Connector by Workato. Author: Hannah Herman; This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. Most marketers have seen the beautiful MarTech stack pictures, such as the one below from Microsoft—and felt either awe or envy. Scott Brinker, the ‘father of MarTech’ and originator of the Stack SuperGraphic, even runs a yearly competition called the Stackies, which recognize the best MarTech architectures. Though some argue the Stackies are a self-indulgent vanity exercise, Brinker sees the awards as educational. He believes that everyone in the marketing community benefits from seeing how their peers organize their ... Read More