Category: Workato

Feed: The Connector by Workato. Author: Pamela Seaton; When it comes to digital transformation it’s no longer a question of if you should do it, but when. According to global market intelligence firm IDC, 85% of enterprise decision makers say they have plans to embark on a digital transformation within the next two years, with more than a third (37%) saying they’ve already started executing one and nearly half (45%) saying they’re in the early stages of adopting one. Investments back this, with funding of digital transformation worldwide topping $1.2 trillion in 2019, up 18% from the previous year. With ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Lead enrichment is an important part of the lead management process, which also includes lead uploads, lead-to-account matching, lead routing and lead follow-up. After a campaign or collecting leads at a conference, for example, you will have undoubtedly seen the telltale signs of gaps in lead details — their first or last name, phone number, company size, email address or any other applicable field that needs to be identified before uploading a lead template to the marketing/CRM/sales enablement tool of your choosing.  However, to ignore incomplete or unenriched leads is costly. After ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; According to McKinsey, B2B digital leaders who invest in the appropriate technologies and practices drive five times more revenue growth than their peers. By selecting one or two high-value customer segments and mapping their decision journeys in full to understand how these customers buy, what channels they use, what influences their decision making, and what turns them off, these companies are then able to break the digital-transformation process down into bite-size pieces that they can test and enable to find success.  However, making such an investment isn’t easy and it’s hard to ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Personalization is a key component of marketing for today’s enterprises. According to a Salesforce report, 52% of online consumers say they’d switch brands had they not received a personalized experience. However, most marketers say that doing so can be quite challenging. According to a survey of 190 marketers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization was the most difficult tactic to implement.    This finding has been mirrored in other surveys, as well. In a March 2018 survey by Evergage and Researchscape of 300 US marketers, just 6% of ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; For Wendy M. Pfeiffer, CIO at Nutanix, it’s clear that it is time for IT to evolve. She points to consumer technology as the new standard: with any app or technology she uses at home, she could just install and go. There is no adoption process, lengthy training, or change management. Why couldn’t enterprise technology be like this as well? “By 2025, about 70% of the workforce is going to be millennial or Gen Z,” Pfeiffer said, “meaning the at-home consumer-like experience is essential for them. [I’ve been] advocating to enterprise IT ... Read More

Feed: The Connector by Workato. Author: Kristine Colosimo; Infinidat is an Israeli-American enterprise data storage company. Founded by a team of storage industry experts, the company supports numerous Global 1000 companies. Infinidat empowers its customers’ competitive advantage at multi-petabyte scale. As a large global company with a diverse portfolio of products and services, Infinidat needed to automate many critical processes for fulfilling their orders. To do this, they looked for an iPaaS solution that could accommodate wall-to-wall integrations that were scalable, connect easily with on-premises applications, and had a short learning curve. Today, many of Infinidat’s business processes are automated ... Read More

Feed: The Connector by Workato. Author: Kristine Colosimo; This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. When choosing a marketing automation platform (MAP), how are you comparing your options? Are you looking at features and functions?Are you comparing brand vs. brand? Are you making a decision based on user reviews?In other words, are you buying a MAP the same way you would buy a car? The car analogy for MAPs is still a popular one. While it made sense 10 years ago, we’ve since entered the Golden Age of MarTech. Today, your MAP is just ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Today’s era of automation is light-years ahead of the past. On par with subsequent Industrial Revolutions, each era of automation has focused on a specific type: the First on mechanization, the Second on mass production, the Third on computers and communications, and now the Fourth on smart machines and humans together. Today’s era is homing in on formerly human-driven processes across business, including HR, finance, sales, IT, and marketing. However, this latest era goes beyond eliminating repetitive tasks—it looks to empower digital transformation and, eventually, realize new revenue streams. Despite its use, ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Companies are increasingly realizing the importance of moving to the cloud. According to Forbes, 83% of enterprise workloads will be in the cloud by 2020, a 15% jump from 2017. From relinquishing the burden of managing their own data centers to reaping the many benefits AI and ML offer today, more cloud adopters are experiencing greater agility, cost-savings and systems reliability in their business. As the integration platform as a service (iPaaS) market continues to grow, the app ecosystem continues to expand, and more IT and business systems teams are determining how ... Read More

Feed: The Connector by Workato. Author: Pamela Seaton; Adopting machine learning (ML) has been a make-it-or-break-it scenario for today’s tech companies. According to O’Reilly Media, the state of machine learning stands with 51% of organizations considering themselves users of some sort and the remaining 49% currently exploring its benefits. From its ability to garner insights via product development to improving operations, ML is becoming the difference between business agility and potential failure. AI, the parent of ML, has experienced a boom in recent years, due to a growth in computing power and sophistication in algorithms. ML, the subset of AI ... Read More